8 Best Lead Generation WordPress Plugins

Lead generation is a crucial aspect of any successful online marketing strategy. Capturing and nurturing leads can significantly impact your business growth. Fortunately, WordPress offers free best lead generation plugins that can make your work easier and shine your effort. In this article, we’ll explore the best lead generation plugins for WordPress that can help you generate more leads, engage visitors, and boost your conversion rates.

On your website, with lead generation plugin you can get:

  • Increase conversion rate
  • Improve product or service sale
  • Achieve the target revenue
  • Build a healthy relationship with customer
  • Cost effective marketing

You can capture the leverage of a lead generation plugin by utilizing it for free of cost. Lead generation WordPress plugin provides plenty of advantages, some of which are mentioned above. Here is a list of 10 best lead generation plugins, which help you to achieve your desired business goals. 

1. OptinAble

Optinable is a powerful WordPress plugin that allows you to create stunning and high-converting opt-in forms. With Optinable, you can easily capture and collect leads directly on your website, enabling you to build a valuable email list.

The plugin offers a user-friendly interface and a drag-and-drop builder, making it effortless to design and customize your opt-in forms.


Optinable provides a wide range of form types, including Pop-ups, Slide-ins, Sticky-bars, and more, allowing you to choose the most effective format for engaging your audience.

It offers advanced targeting options, such as exit-intent triggers, time-based triggers, and OptinLinks, ensuring that your opt-in forms are displayed at the right moment to maximize conversions.

Key features of OptinAble are:

  • Drag & Drop Builder 
  • Advanced triggers (exit-intent, time delay, OptinLinks)
  • Collection of Built-In Templates 
  • Campaign Targeting and Segmentation
  • Conversion Analytics and Reporting
  • Multiple opt-in form types (Pop-ups, Sticky-bars, Slide-ins, Embeds)
  • Extensive customization options for form design

2. Thrive Leads

Thrive Leads is one of the most powerful and popular plugins of WordPress which helps you to achieve a high rate of lead generation.

It offers you lots of tools to create attractive opt-in forms like Slide-in, Sticky-bar, Pop-up, Scroll-mat, and yes/no multiple choice form.


Key features offers by thrive leads:

  • Drag-and-Drop Editor
  • Multiple Opt-in Form Types
  • Advanced Targeting and Trigger Option
  • A/B Testing
  • SmartLinks
  • Advanced Form Design Options
  • Conversion-focused Triggers and Display Setting
  • Integration with Email Marketing Services
  • Reporting and Analytics
  • Mobile Responsive

3. WPForms

WPForms stands out as the ultimate drag-and-drop WordPress form plugin, offering unparalleled ease in creating a variety of forms to meet your requirements.

With WPForms, you can effortlessly build basic contact forms, while also having the power to craft advanced forms such as eCommerce order forms, surveys, polls, and quizzes, all geared towards effective lead generation.


Key features of WPForms are: 

  • Easy to Use with Drag-and-Drop Builder
  • Instant Notifications for Prompt Lead Response
  • Seamless Email Marketing Integration
  • Conditional Logic for Dynamic and Personalized Forms
  • Mobile Responsive Design for Optimal User Experience
  • Built-in Spam Protection
  • Extensive Library of Form Templates and Pre-Built Forms

These features make WPForms a powerful and versatile WordPress form plugin, enabling you to create customized forms, streamline lead generation, engage with users, and enhance the overall user experience on your website.

4. SeedProd

SeedProd is an exceptional drag-and-drop page builder for WordPress, empowering you to create stunning and high-converting landing pages with ease.

Its user-friendly interface, extensive template library, conversion-focused elements, email marketing integration, analytics capabilities, and mobile responsiveness make SeedProd an invaluable tool for driving traffic, growing your email list, and generating sales on your WordPress website.


Key features of SeedProd:

  • Drag and Drop Page Builder
  • Pre-made Page Templates
  • Email Marketing Integration
  • Social Sharing

5. Ninja Forms

When it comes to building forms for your WordPress website, having a user-friendly and efficient form builder is essential. Enter Ninja Forms, a powerful and intuitive form creation plugin that simplifies the process of designing and managing forms. 

With Ninja Forms, you can create custom lead generation forms with fields specifically designed to capture lead information, such as name, email address, phone number, and more.


By placing these forms strategically on your website, you can encourage visitors to provide their contact details and express interest in your products or services. 

Key features of Ninja Forms are:

  • Drag-and-drop form builder for easy form creation
  • Wide range of form field options for collecting various types of information
  • Conditional logic to show or hide form fields based on user responses
  • Seamless integrations with popular email marketing services, payment gateways, and CRM systems
  • Extensive library of add-ons to extend form functionality
  • Built-in spam protection measures, such as reCAPTCHA
  • Form submission management with export and email notification features

6. HubSpot

By leveraging the HubSpot WordPress plugin, you can maximize the potential of your WordPress website as a lead generation and marketing powerhouse.

With access to HubSpot’s suite of tools, including the CRM, forms, pop-ups, and live chat, you have everything you need to capture, manage, and convert leads seamlessly within your WordPress environment.

You can create customized forms to gather contact information, utilize eye-catching pop-ups to grab attention and encourage conversions, and provide real-time support and engagement through the live chat feature.


Key features of HubSpot are:

  • Drag and Drop Builder
  • Page-Level Targeting and Segmentation
  • Seamless Integration
  • Free Customer Relationship Manager (CRM)
  • Collect leads and data via customizable forms

7. Bloom

Bloom is a powerful lead generation WordPress plugin that offers a comprehensive set of features from a lead generation perspective.

With Bloom, website owners can create visually appealing opt-in forms and strategically place them across their site to capture visitor information and grow their email list.


The plugin provides a variety of opt-in form types, including pop-ups, fly-ins, inline forms, and widget forms, allowing for flexibility and customization. Bloom also offers advanced targeting and segmentation options, enabling website owners to display specific opt-in forms based on visitor behavior, such as exit-intent triggers or time delays.

Key features of Bloom are:

  • Multiple opt-in form types (pop-ups, slide-ins, inline forms)
  • Customizable form designs to match your website’s look and feel
  • Advanced targeting options based on visitor behavior and time delay
  • Seamless integration with popular email marketing services

8. OptinMonster

OptinMonster is a SaaS platform which you can connect with your WordPress website with a free plugin. For lead generation purposes, OptinMonster is considered as the no.1 plugin for your website to grow your email list.


 Key features of OptinMonster are: 

  • Easy-to-use interface and drag-and-drop builder
  • Advanced targeting options for personalized campaigns
  • Integration with popular email marketing services
  • A/B testing functionality to optimize conversions
  • In-depth analytics for performance tracking
  • Exit-intent triggers to capture leaving visitors
  • Time-based and scroll triggers for precise targeting
  • Seamless automation of lead nurturing
  • Attractive opt-in forms, Pop-ups, and Slide-ins
  • Powerful tool for increasing conversion rates