They should encourage digital marketing techniques that make the most sense to marketers in all the various platforms to create a high return on investment (ROI). As it is expected in 2022, digital marketing initiatives that generate the most ROI will be the key drivers of revenue.
Here are five of them:
1. Conversion Rate Optimization
This is true as growing the number of website conversions is always on the list of objectives for companies, and rightfully so, as it can greatly affect income. To give you an idea, a 1% improvement in conversion rate might result in a 10% improvement in profits!
Take your conversion rate optimization to the next level by following these best practices:
- Ensure that the website is user-friendly and the pages load in a proper manner in response to the actions of the visitor.
- where To test A/B landing pages and other features of the digital experience.
- Eliminate barriers like forms that expect too much information, or popups that disrupt the seamless flow of Needle’s customers from visitor to lead.
2. PPC Services
This is a form of web marketing that the advertiser only pays whenever a person clicks on an ad placed by him or her. In other words, it is becoming a way of buying site visits—an instant number of clicks—rather than trying to ‘earn’ them.
- It also emphatically remains one of the most impactful digital marketing initiatives today.
- This is especially advantageous as it provides an opportunity to address potential clients right away and sell offers.
According to a myriad of statistics involving digital marketing, it is evident that PPC advertisements for instance have the following statistics; 200% of PPC adverts have a return on investment and 65% of customers use PPC adverts.
3. SEO
Some of the most common forms of online marketing include SEO, which refers to the process by which customers can find your business online. It is an online marketing strategy that aims to increase a website’s visibility and placement on search engine result pages relevant to a specific business type.
- This is a very effective approach that can help skyrocket the ROI since it helps direct more organic traffic to your site, and therefore more chances of customers finding you.
- Unlike PPC, which gives immediate results, SEO campaigns consist of ROIs ranging as high as 700+%, but within long-term sales growth.
- SEO is another form of marketing that works automatically since it gradually secures high returns.
4. Email Marketing
Email marketing can be described as an internet marketing technique where the business or company advertise their commodities through emails. There is no doubt it is one of the best ways to communicate and interact with your preferred viewers. And, it is an excellent strategy to develop business relations with the possible and developing consumer base.
Campaign Monitor, a popular online research hub has shown that more than half of its users would rather update from brands they follow through their email.
5. Social Media Marketing
This marketing strategy includes creating and sharing content across social media platforms, such as:
Forrester Research’s survey claimed that companies marketing their brands generated more than 16 content pieces monthly and experienced a 66% increase in their leads. This is so because it is one of the most effective mediums for attaining new leads for the business within a short time.
Currently, it is estimated that there are more than one billion active audiences on Social Media, thus social media marketing is one of the crucial strategies to market your business, create awareness of your products, and also use the social media listening tool to reach out to your target market. In addition to the above benefits, the marketing technique embraced by social media marketing is relatively cheaper as compared to the traditional technique assumed by most marketing budgets.
Digital Marketing Strategies Best Practices
As you reboot your digital marketing strategies to be more effective, be sure to follow these best practices:
- For instance, make a special emphasis on the media sources that appeal to your target audiences.
- Evaluate the effectiveness and ROI of digital marketing campaigns. It can be done conveniently using such tools as Google Analytics or Facebook Ads Manager, for instance.
- The contingent opportunities for multichannel marketing should benefit from digital media along with conventional marketing methods like direct sending campaigns.
Start with the right foot forward by defining your goals accurately and decide on your preferred approach to calculate your overall ROI. Establish digital marketing goals that complement your overall business strategy.
Whenever you are starting with the project do not attempt to set high levels of key performance indicators measurements. However, do not use all the listed indicators while tracking productivity as this may be counterproductive, instead, choose a few that are most relevant to your objectives. When setting objectives for your campaign, KPIs not only help determine if everything is working as planned but also act as a guide to keep the marketing team in check.
Once you have a dedicated set of KPIs in their core, people can’t even misunderstand your goals and objectives anymore. This will enable you to direct more effort on digital marketing so that you can see an improvement in the rate of return on investment.
Always remember to carry out intensive testing from time to time. It doesn’t make any sense when the general approach to calculating data marketing ROI is done without experimenting with different methods constantly.
Digital marketers understand that great things happen when they dare to walk down that path or make a few intelligent guesses -without any doubt-. In other words, if a digital campaign is effective, they’ll merely replicate it, in addition to refining and diversifying its elements.