How to Create an Exit-Intent Popup on Your WordPress Site

Exit-intent Popups are a game-changer when it comes to website engagement and conversions. These popups are strategically designed to appear when a visitor is about to leave your website, enticing them to stay and explore further.

OptinAble is a leading WordPress plugin that empowers website owners to create highly effective exit-intent popups. With OptinAble, creating an impactful exit-intent popup on your WordPress site has never been easier.

In this article, we will guide you through the process of creating an exit-intent popup on your WordPress site, allowing you to effectively capture leads and boost conversions.

What is an Exit-Intent Popup?

Exit-intent popups are a powerful tool to engage visitors and prevent them from leaving your website without taking any action. By detecting user behavior and displaying a targeted popup at the precise moment they are about to leave, you have an opportunity to capture their attention, re-engage them, and potentially convert them into subscribers or customers.

By analyzing user behavior and movements on the page, exit-intent technology allows you to present a compelling offer or message just at the right moment when they are most likely to exit.

Why do you need exit-intent?

Exit intent technology has become an essential tool for website owners and marketers looking to optimize user experience, increase conversions, and maximize the value of each visitor. Here are some compelling reasons why you need exit intent on your website:

  1. Engage abandoning visitors: Exit intent allows you to capture the attention of visitors who are about to leave your site without taking any action. By presenting them with a targeted popup or message, you have a chance to re-engage them and provide a compelling reason to stay.
  2. Reduce bounce rates: Exit intent popups can significantly reduce bounce rates by keeping visitors on your site for longer. By grabbing their attention and offering them something valuable, you can entice them to explore further, increasing the chances of conversion.
  3. Grow your email list: Exit intent popups are an effective way to capture email addresses and grow your subscriber list. By offering exclusive content, promotions, or freebies in exchange for their email, you can build a valuable database of leads for future marketing campaigns.
  4. Increase conversions: The timely and targeted nature of exit intent popups makes them highly effective in driving conversions. By presenting visitors with an irresistible offer or call-to-action just as they are about to leave, you can encourage them to take the desired action, whether it’s making a purchase, signing up for a webinar, or requesting a consultation.
  5. Improve user experience: Exit intent popups, when used strategically and sparingly, can enhance the overall user experience on your website. By providing relevant and valuable information or offers at the right time, you can demonstrate that you understand your visitors’ needs and provide them with solutions or benefits they may have overlooked.

Implementing exit intent technology on your website can significantly impact your engagement, conversions, and overall success. By leveraging the power of exit intent popups, you can turn abandoning visitors into loyal customers, capture valuable leads, and create a more personalized and engaging user experience.

Steps to Creating an Exit-Intent Popup in WordPress

Creating an exit-intent popup in a WordPress website using OptinAble is a straightforward process that can significantly enhance your website’s engagement and conversions. Follow these steps to create an effective exit-intent popup campaign:

Step 1: Download OptinAble

Begin by downloading and installing the OptinAble plugin on your WordPress site. OptinAble is a powerful tool that provides you with the necessary features and functionalities to create and manage exit-intent popups seamlessly.

Step 2: Create the Campaign

Once OptinAble is installed, navigate to the plugin settings and create a new campaign specifically for your exit-intent popup. Click on the “Add New” button of the campaign that you need to create.


A box will appear on your screen after the click of “Add New” button, give your campaign a relevant name that reflects its purpose and click on “Save & Design Your Campaign”.


Step 3: Design your Pop-up

OptinAble offers a user-friendly drag-and-drop builder that allows you to design your exit-intent Popup with ease. Customize the layout, colors, fonts, and other visual elements to match your website’s branding and create an appealing design that captures your visitors’ attention.

With OptinAble’s pre-designed templates, you can create visually appealing and conversion-focused exit-intent Popups in minutes, ensuring that your message is delivered effectively and captivates your website visitors.

OptinAble offers a user-friendly drag-and-drop builder that makes designing and customizing your exit-intent Popups a breeze. With its intuitive interface, you can effortlessly create visually stunning and highly engaging popups without any coding or technical skills.

Drag and Drop Builder


The drag-and-drop builder allows you to simply drag elements, such as text boxes, images, buttons, and forms, onto the canvas and position them exactly where you want. You can easily resize, style, and customize each element to match your branding and campaign requirements.

Additionally, the builder offers a wide range of customization options, including font styles, colors, backgrounds, animations, and more.

Step 4: Set the Display Rule

To trigger your exit-intent popup effectively, you need to define the display rule for when it should appear. OptinAble provides various targeting options, including exit intent, time-based triggers, scroll triggers, and more. Choose the exit intent option to display the popup when visitors are about to leave your site.


With these versatile targeting options, you can maximize the impact of your exit-intent popups and effectively convert visitors into subscribers or customers. OptinAble empowers you with the tools to engage your audience strategically and drive desired actions on your website.

Set your Popup visibility by utilizing the OptinAble’s options to target the right audience.


Step 5: Make your Campaign Live

Once you have designed your exit-intent Popup and set the display rule, it’s time to make your campaign live. Activate the campaign and ensure it is correctly integrated with your website. OptinAble will automatically track visitor behavior and display the exit-intent popup when the trigger condition is met.

Click the “Save” button and publish the Popup campaign on your WordPress website.


With OptinAble, making your campaign live is the final step to unlocking the power of exit-intent popups and maximizing your conversion potential.

Activating your campaign is a simple and straightforward process that ensures your Popup is ready to engage visitors effectively. OptinAble seamlessly integrates with your website, automatically tracking visitor behavior in real-time.


By following these steps and leveraging OptinAble’s features, you can create a compelling exit-intent Popup that engages your visitors, reduces bounce rates, and increases conversions. Remember to regularly monitor and optimize your campaign to maximize its effectiveness and drive better results.