Mastering Email Marketing: Benefits, Strategies, and Examples

Email marketing is among the online marketing techniques still commonly used today. Many prominent brands widely practice this strategy to keep up-to-date with the customer.

I have noticed that not only B2C but several B2B companies also use this approach. This serves as a reminder that it is relevant to be aware of good examples of email marketing for those of you who practice email marketing as your profession.

This article will provide a step-by-step guide and the best email marketing examples. Let’s take a look!

What is an Email Marketing?

Business-to-customer direct marketing is an internet marketing technique that sends business email messages to customers to promote commercial products and services. This is done to be friendly with customers or potential customers to understand them. This makes it easy for firms, through email marketing, to relay necessary information to customers about their desired products or services.

However, email marketing strategy is not new; the practice has existed since 1978. This move was helpful in the early days of Murdock as it would help raise 13 million dollars for the business.

Email Marketing
Source: Pixabay

Why is Email Marketing Important?

Among the marketing strategies, customers and fostering customer loyalty building are the ones that can be used in email marketing. On top of it, email marketing boasts the potential of signifying higher acquisition rates than some other procedures.

In a survey conducted by WBR Digital, it has been identified that the effectiveness of gaining new customers through the use of E-mail marketing stands at 81 % which is slightly higher than the social media marketing which has 51%.

Types of Email Marketing

In its development, there are several types of email marketing, each with its functions and purposes, as follows:

1. Welcoming Email

This type of email is usually directed to new customers, and the general feeling is welcoming. Communication, such as welcoming emails, causes the audience to feel emotions. This typically comprises branding, essential products, organizational vision, and mission statements in the emails sent by the organizations.

Welcoming Email
Source: Freepik

2. Newsletter

A newsletter is a rather formal term for a periodic message that introduces informative material, the newest information, ideas, or articles online with the field and activity of the recipient. It aims to keep the customer concerned and develop trust between them and the company.

Newsletter Email
Source: istock

3. Transactional Email

A transactional email is any message delivered based on a single and specific user action, such as an order confirmation or an email with shipment details. They are used in pursuing the actual business and may be used to advance matters pertinent to it.

Transactional Email
Source: Freepik

4. Survey Email

This type of email cannot be used to generate new business but rather to obtain customer feedback on the products or services they have used. It assists in enhancing service delivery and precisely the extent of trust consumers have put in a specific service provider.

Survey Email
Source: Pixabay

5. Invitation Email

These emails are mainly used to invite customers or prospects to view events, webinars, or compelling promotions that belong to the business.

Invitation Email
Source: Freepik

6. Abandoned Cart Email

If one has abandoned the shopping cart, this constitutes an excellent opportunity to fire a reminder email informing the client of the items left and any other carrier to influence them to complete the purchase.

Abandoned Cart Email
Source: Freepik

Email Marketing Strategies

To succeed in email marketing, let’s explore some strategies that you can implement:

  • Understand Customer Behavior: Firstly, attempt to define the relevant customer behaviors. See who and what they are; discover what they like. It will assist you in creating the email content that will interest them after accomplishing this step.
  • Specific Objectives Of Email Sales: You can also survey the internet to check the number of sales that the average company makes through this strategy. It is hereby recommended that the above findings be used to establish your target regarding sales.
  • Create an Email List: An email list is a group of people’s email addresses mainly those of the target consumers to whom you will send the marketing e-content. With the help of this list, you can sort clients according to their categories based on demographic data, and therefore adapt messages.
  • Ensure You Employ The Following Email Marketing Tools: Use marketing platforms that help you appropriately strategize, email, and monitor your marketing campaigns. Typically used email marketing services are MailChimp, Constant Contact, and SendinBlue.
  • Create Compelling Content: Send out emails that look good and are easy to read when they reach the recipients. Make your layout flexible so the content looks as good on tablets and smartphones, as on desktops. It is crucial to communicate effectively and be specific.
    • Incorporate strategic, appealing promotions and prices.
    • Ensure you have buttons dissimilar to Call to Action (CTA).
    • Use captivating subject lines.
  • Craft Personalized Messages: Utilize customer data to segment your audience suitable for personalized communications. Examples include the customer’s name, products similar to those the customer has purchased; and additional individual messages depending on the customer’s preferences.
  • Determine Sending Frequency: Do not over-flood your customers with emails because that is counterproductive. However, setting a reasonable and regular e-mail delivery frequency is necessary. It is also possible to enhance the customers’ easily manageable email preferences.
  • Monitor and evaluate progress: Track values such as open rates, click-through rates, conversion rates, and revenue on investment (ROI). Regularly apply all these to fine-tune your campaigns frequently.

Benefits of Email Marketing

For this reason, it is important to appreciate the several benefits email marketing offers to your business vis a vis its overall marketing and business goals. Here are some of the key benefits of email marketing:

1. Personalization

Most email marketing solutions enable the recipient’s name and other valuable details to be incorporated into the actual message of the mail. This may help improve customers’ loyalty and reaction or interaction with the program.

2. Increased Sales

A fact from Constant Contact is that consumers make purchase decisions based on what they see in their emails, which is so since 60% of consumers make their purchase decisions based on emails. This is not surprising as email marketing promotions can help customers make direct purchases with CTAs (Calls to Action) tailored to meet the individual needs of the particular customer.

3. Enhanced Customer Loyalty

Thus, this increases the chances of your customers trusting you, and thus when they receive regular mail these bonds are strengthened further. Here are some of the ways that can be implemented to increase customer loyalty; Offering good, reliable, and unique, products or services through an e-mail newsletter; Offering specials and promotions to an e-mail list; Offering customer support through an e-mail list.

4. Lower Costs

One general fact regarding email marketing is that it costs much less than the traditional ways of marketing, be it through the newspaper or television. Marketing to thousands of customers is cheap because you can pass on messages through specific channels.

Example Email Marketing Campaigns

Now that you have gathered enough information about email marketing, here are some examples of email marketing campaigns that can serve as references for you:

1. Example of Newsletter Email Marketing

Example of Newsletter Email Marketing

Another great example of a newsletter email marketing campaign that has already been implemented is an example of Torii. Their email newsletter is also very consistent with the company’s logo where the use of the back and yellow colors creates a balance representative of the company’s logo.

Thus, creating this email will be easy to remember, and the customers will be compelled to realize they received an email from Also, the function of the email message is to be clear and not loaded with too many images so that it does not take ages to download. The type of call to action in this email is plain and simple; customers are taken directly to the web where they can transact immediately.

2. Example of Promotional Email Marketing

Example of Promotional Email Marketing

This one stands as a model of a promotional email marketing campaign with a clear and comprehensive message. Upon receiving the email, the customer can understand the promo information and how to use it with a quick glimpse at the email.

The website layout is clean; therefore, providing a brief message on the CTA and placing it at the center of the page in a way that cannot go unnoticed by customers.

3. Example of Welcome Email Marketing

Example of Welcome Email Marketing

This first email is quite straightforward and often includes a header with the words ‘welcome’ prominently displayed across the top of the email alongside a banner of some description.

Nevertheless, as a welcome email, it does a good job of informing the audience about what is coming next. Buyers can quickly grasp what the provided platform implies and what one may get out of it.

4. Example of Survey Email Marketing

Example of Survey Email Marketing

Here is the next example of survey email marketing. Such emails are usually drafted to assist the user in completing the survey forms.

When writing this type of e-mail more attention must be paid to how the survey will be introduced to the recipient. Customers should find it simple to participate in the survey for them to feel compelled to do it.

5. Example of B2B Email Marketing

Example of B2B Email Marketing

Of course, email marketing strategies are also not the same for B2B and B2C companies. An example of using B2B email marketing can be seen above.

This email also provides a detailed description of the offered products and the given offer, which creates an educative note for the recipient. Along with the detailed and informative message the overall appearance of the email is uncluttered.