Have you been wondering how to increase sales on your website? Indeed, it is not necessarily big changes that make a significant difference; it is more small changes.
Here are 100+ easy and short suggestions for increasing the conversion rate.
Optimize Your Calls to Action (CTA)
1. Strive to minimize the text and make ample use of space. Avoid placing too many things near your call to action – there should be white space around it because the more it will grab attention.
2. To help the reader read the article easily, the most important information should be placed according to an f-shape pattern. Visitors tend to behold what is cascaded across a webpage in an ‘f-shape.’ Put the significant details of your copy, such as your CTA, adjacent to those lines and move minor details to areas with less attention.
3. It is important that the first enticing invitation to purchase or complete a desired action is placed somewhere in the top one-third of the page. No one should have to scroll down to see a CTA—it should be a clear call to action.
4. Use buttons for CTAs if they are clickable or similar. Links placed into the target text as buttons show a higher conversion rate than hyperlinked textual links.
5. Make your CTA buttons pop using a completely different color from the surrounding background. If you frequently employ one hue, choose a color on the opposite side of the color wheel for your call to action.
6. Product positioning and persuasive call-to-action statements should be incorporated into all the content to be developed. The purpose of your content isn’t just to look good—ensure you have something for the user to do next (e.g., “Thanks for watching my video! To download this list of tips, click on this link. ”).
7. Although identical copies of the Web pages can be sent to paid ads and other public directories, it is better to send paid ads to a certain landing page. And don’t ever send the ad traffic to the homepage because it just isn’t specific enough, and your ads aren’t going to pull very well.
8. Eliminate distractions or anything underneath the picture that does not affect your message. Using images that are inept of the call to action is wrong, as that easily disorients the user and isn’t productive towards the conversion.
9. These should be incorporated in articles and blog posts to allow individuals to share the posts through social networks. These function as flags for sharing, and there should be no way that any user will have to copy and paste the link to your post manually.
10. Don’t break arms with the thank you page. A lead capture page is designed to push visitors to a Thank You page to get something in return and, therefore, tell them what to do (Share the lead magnet, add your email to the whitelist, like your Facebook page, etc. ). approach is to also convey the less important information in less conspicuous regions.
11. 404 error pages are not only useful for web developers, but they can also be manipulated. Having a default 404 error message leads to high bounce rates; however, you can still capture that lead and successfully convince him/her to become a customer through a custom 404 error message containing fun messages like ‘404 – The page you were looking for is lost, but I – ‘The webmasters name’-found you!’
12. Ensure the pages with high traffic ranking are properly optimized for conversion. Do not waste your time risking the top keyword ranking on pages few people visit. There is a better way: Cultivate your top 20 percent of pages that get the most hits.
13. Incorporate two calls to action when writing the text. Traditional CTAs are two-step kinds, and they have been found to boost conversions by some 785 percent. They are effective since they compel the user to begin the process.
Improve Your Optin Forms
14. Place a script in an exit-intent popup at the bottom of each webpage. Seventy percent of your visitors will leave your site for good, so it’s high time you captured Mickey with exit-intent technology.
15. Leverage: Add content upgrades and 2-step optin to the frequently-read articles. Such blog posts containing content upgrades get 5 times better responses, so use this element for your top posts. To ensure that you record the highest possible optin conversion rate with these content upgrades, use the 2-step optin.
16. This one is not specific to web forms but rather a general rule valid for any field of activity: minimize the number of form fields. The fewer fields you require your clients, subscribers, or visitors to fill in, the better it is; do not request more than the name and an e-mail address. When you can do so, limit the request to email. That is okay because you can usually ask the company to provide more details about their products after the conversion.
17. Write a results-oriented headline. The lead magnet has to ensure one thing to convert if you want your audience to opt in. Just make sure that your headline ensures that it does the job.
18. In your case offer, specify what the readers can get regarding the value they derive from the lead magnet. One must ask what benefit a person gets from opting in for it. After this brief overview, one may propose the question, what problem does it solve? In what ways is this going to improve their way of life?
19. Differences in potential duration of hospital stays, recovery, and reduced sick leave are highlighted in bullet point form accompanied by their associated benefits. Bullet points are preferred to groups of simple points for quick reading. In contrast, several points depicting the issue are better understood if mentioned in bullet points rather than in long paragraphs.
20. State clearly what you have to offer that will define their experience with and engagement with your product. It doesn’t state if it is a PDF download, but it can be assumed based on the information provided. A video? A mini-course?
21. When creating a subscribe button, it is helpful to use action verbs. For instance, “Remember where you sit is,” “Take your copy,” “Get your copy now,” and “Download this now. ”
22. Use visual, directional cues. For instance, a man or woman faces the optin form, or arrows are shown towards the subscribe button, etc.
23. Add animations. Engage your visitor’s attention and increase conversation rates with the help of animation installed in the popup forms.
24. Include a privacy promise. The text, usually located directly below the subscribe buttons, has to be compelling. It should inform users that they will get only useful materials and that their details, especially email addresses, are safe.
25. Include the number of subscribers. This offers social proof, which enhances the number of users likely to sign up for a certain site.
26. The first option is a full-screen welcome gate that eliminates extraneous elements. Welcome gates remove any mutual object or link from your navigation menu, sidebar, etc., so as not to divert visitors’ attention from your optin form.
27. Add a floating bar. Floating bars remain in your header or footer, making the action bar visible to visitors.
28. Drive interest in particular individuals or groups. What are they interested in? Are there certain blog categories or certain pages? Show the given offer to the specific visitor who came out of interest in the product. This is done using the OptinAble page-level targeting.
29. you may also actively tag new subscribers based on their interests. Grammatically, it is possible to transcribe it and say: What did they subscribe to? Make them get tagged with that interest, so if you want to send them autoresponders, you get to send them the right interest-related autoresponders.
30. Include related products in the blog posts. Your readers are potential buyers interested in what you are selling. Therefore, you should offer an inline form to fill in after reading or even while you are still reading the content of your post.
31. Include a scroll box in which a form appears on scrolling. These scroll-in slide box forms are considerate in how they appear in the corner only after a person reads your content.
Increase Trust
32. Include trademarks that indicate the featured products/services. Having logos from places you have been mentioned in is a sign of trust, which boosts the conversion rate as soon as people view them. You can get these by guest blogging if you have been mentioned anywhere online.
33. Include a guarantee. For instance, ‘You can try us for 30 days, and if you’re not satisfied, you get your money back,’ or ‘Guarantee, love it’ or ‘Money back.’
34. Include results-oriented testimonials. Indeed, testimonials are quite effective, but the best of the best is when these testimonials primarily address the, uh, tangibles. For instance, the following are much better examples of testimonials than the latter statement: Including the phrase “I am using OptinAble ” helped me boost my conversions by 300%. ”
35. The information must comprise the number of people the company’s profiles follow on social networks. If your brand garners significant followers, incorporate that into your copy (For instance, More than 35k people love our products).
36. Include third-party reviews. Customers also say that third-party reviews (like those on Amazon or Yelp) are far more credible than reviews published on your site. To increase social proof, make sure you capture screenshots of those reviews.
37. If you have read the present article, you should enumerate the famous people/companies you have assisted. For instance, “More happy and satisfied customers of OptinAble are Michael Stelzner, Joost de Valk, Chris Brogan, Neil Patel, Michael Hyatt…” and so on.
38. Feature case studies. This blog dedicates a whole section to freely sharing how our customers achieve those fantastic outcomes—check out the case studies section!
39. Choose an appealing, professional website design. It does not need to look like something from a movie or a high-end corporate office, but it must look proper if you expect to be taken seriously.
40. Use high-quality images. If you do not have images, use professional stock photos, even if they are not yours.
41. Leverage photos that are of the end product. Showing customers enjoyable and satisfied facial expressions and wishing everyone the result of the product under discussion will lead the prospect to desire this result.
42. Mention scientific studies. I am so sick of hearing that science. It is like people respect science, and that is why they should argue about science.
43. To order sources and supporting materials used in the work. Remember, the more one has a chance to check information, the more trust can be gained, so offer it a chance to do so.
44. Correct any errors. If you were wrong in your judgment during the process, it is advisable to state this and apologize for the error. No one is perfect, but being mannerly and honest will earn you more respect.
45. Highlight your expertise. Custom Preview: Can you tell me if you have any special certification or degree? Do you have prior experience as a writer, or have you done public speaking? Make sure that brings out somewhere in your bio or one of the following.
46. However, do not make your entire post about promoting a particular product, service, or place. Your content should be informative and instructions, often rendering solutions for a particular issue. A common mistake that firms make is exerting too much pressure in promoting their products so that people run away.
47. Publish educational content. Educational content is a good way of showing your capability, so it is crucial to utilize it.
48. Keep your content up-to-date. Your content should be updated if you desire to make your business relevant and considered one of the hip businesses out there.
49. Simplify legal terms. The following are some expectations that users will have when they choose to engage with your website: They expect the terms of service or privacy policy statements to be written in simple language. This is an area that, if peppered with too much ‘legalizing,’ may run people off.
50. Supplement third-party trust seals. Trust seals can be perfect for raising conversions at checkout.
51. Include an FAQ section. Make a list of questions from the actual customers, or create fake ones yourself.
52. Address objections. You should be aware of the key reasons why your identified target customer would not want to go through the sales process and always ensure that all those key reasons have been addressed.
Get Personal with Your Users
53. Create customer avatars. These imaginary personalities are created depending on your business’s client base. If you understand your audience, getting them to convert will be child’s play.
54. Speak your avatar’s language. The key is understanding how the buyers wish to be spoken to. This can be done through product reviews, the question-answer site Quora, and various social media platforms. Then, use the same language on your website, which you have created, to deliver your message to the consumers.
55. Another suggestion is to eliminate speak-batten or organizational language. I’m sure you can easily decipher these words, but in the eyes of your buyers, they do not understand, which only makes them annoyed or frustrated.
56. You will say the pronoun “you” a lot more than the pronoun “I. ” While people will get bored with listening to you talk about yourself, they will be happy if you discuss them occasionally. It does not cross their mind that an individual exists for anything other than how they can benefit.
57. What size increases the relevance of your copy? When writing your copy, you should ensure that you have some fun and don’t let the copy become too professional. Customers prefer brands that consider them similar; therefore, they do not write like a large corporation.
58. Focus on what is important to your avatar, especially the issues they struggle with. What is their existential fear, the unmediated thought that wakes them up from slumber in the middle of the night? May I know which solution you have for that problem?
59. Do not brag about your product or make things appear bigger than they are. Self-explanatory: write content that will capture the users’ attention about the product, but in a way that does not appear too exaggerated.
60. Break up long paragraphs. It has been confirmed that using small paragraphs to ensure the passage is read is more effective in content marketing.
61. Include photos of yourself. As a small business owner, you have an advantage over the big guys: I have said it all, and it is now up to you. Many individuals like purchasing from other people, so always ensure you reveal your face, too.
62. Use video. Video humanizes your brand significantly, particularly when you use real people with Waterloo shots of them talking.
63. Scrap using cheesy and dull pictures. The audiences feel that they can distinguish between those moments that are real to them and those that are just staged with a camera by you. Where possible, use photos that belong to you personally, and if forced to find stock photos, ensure they are not overly edited to the point where they appear unreal.
64. Include your contact information. This allows us to offer users a direct line to the company to communicate their questions.
65. Feature promotional messages for patrons using mobile devices. This is very useful because it helps you mark when a person is browsing your site on mobile. Then, you can offer them a special message or ask them to download your mobile app.
66. Display personalized greetings. This involves ensuring you show a greeting depending on the traffic source coming to your hosting website.
Increase eCommerce Conversions
67. Ensure a well-developed and communicated unique selling proposition is part of it. Below are 32 almost irresistible items. I hope you like all these categories.
68. Recommend related products. These could be displayed on product pages so users can browse related products and checkout pages to encourage users to buy related products.
69. Highlight popular products. As it has been said, these products have social proof, which means you ought to capitalize on that. It can help you showcase up to 10 of your best-selling products on single product pages quite effortlessly.
70. That is from adding scarcity using stock numbers, such as phrases like “only two left in stock.”
71. Consider implementing an exit-intent popup on a specific website page, particularly the product or pricing page. It can track idle leads and motivate them to purchase the products. One way to do this is by incorporating questions that will enable customers to ask about the specific product or not.
72. Making most of the checkout form fields voluntary is advisable. Do not request too many details about a client other than those necessary to fulfill the purchase requirement. If you don’t know something or if there’s something you want more data on, you can always request further information.
73. Offer free shipping. The study shows that 73% of stand-alone internet buyers lack free shipping.
74. Offer free returns. Currently, minority shoppers report increases in their general spending, with a staggering 62% of three shoppers stating that they would spend more on their online shopping if returns were free.
75. Provide standard or two or three payment options. There can’t be a one-size-fits-all here; you need to support your customer avatars with a payment plan that they can understand and embrace.
76. Offer a price-match guarantee. If you don’t, you know that people are price-conscious, and they will look for another site to compare prices before they come back again.
77. Offer bonuses at checkout. There must be something to push consumers to complete their transactions and avoid the shopping cart abandonment rate.
78. Many people outline their product’s benefits and positioning, yet the majority do not do it effectively. And if it is costlier than average, then what permits it to charge so much more? This is one effective place to go into a lot of detail and only put the actual price after sharing the price.
79. Add a video that shows how the product can be used practically. This is how Mr G does it: he doubles his sales and gets 73% more people to purchase.
80. Include a comparison chart. What makes your product different, and why should customers buy your product instead of the one offered by your competitors? This is especially true when people are eager to pit two brands against each other, and you help them develop one.
81. Include a call to action with time limitations for the offers. Next to your offer, put a countdown timer to assure people how much time they have left to get a discount.
82. More sales pages need to be created for expensive goods. If your product is costlier, you need more copies to reassure your customers about what they are doing.
83. Dividing the longer sales page with more than two CTAs is also essential for better customer conversion rates. You cannot predict at which stage of the funnel your prospect will be ready to purchase, so ensure the call to action button is placed in several creative locations.
84. Ensure you add a progress bar on the checkout or registration pages. It was found that progress bars enhance elements related to conversions from a user perspective as the process is made more complete.
85. Display the total delivery estimate before the customers make their purchases. This will lower the number of people who give up halfway through the checkout process.
86. Illustrate the detail of your product and where it fits. The subjects that users employ when selecting and viewing grooming objects are the aspects of grooming that users want to look at closely and from different angles.
87. Enshrine small pictures in the shopping cart, such as thumbnail images. This helps eliminate situations where consumers add products to a shopping cart and abandon them due to the products’ perceived intangibility.
88. Avoid forcing users to sign in for a specific account to purchase a product. However, let them shop under the guest order and compel them to register once they complete a purchase order.
89. Limit the choices that are given or asked. Having too many options can lead to decision paralysis, so try to eliminate items that can be removed from the menu because they are not selling as frequently as other items.
90. Always try to reduce the number of steps involved in completing a program. What number of steps and how many web pages can a user travel before purchasing? Can you work to lower that figure?
91. The second way that presents great assistance to the users is the features that allow them to sort and filter while browsing. It becomes easier to provide them with all they want in the best way possible and always ensure they find what they need.
92. Always add breadcrumbs on product detail pages, which helps when the user wants to navigate back to his/her browser. Once more, remember that their objective is to find what they are searching for, and if it is not immediately available, they will leave your site.
93. Instantly act on all that you utter. Do not renege on your word if your matchup discount is due at midnight. Tips and insights will help you train your users to believe that you are sincere and mean what you say.
94. Install live messaging on the sales page. These are your steamiest prospects; if you let them know how to reach you, they can discuss any concerns.
95. Establish a means of tracking the flow of customers from the initial levels to the final point of sale. The most common question you must answer regarding the sales process is whether you have a well-developed sales process. Check your funnel and see if it is always in the right format. The funnel should always be tweaked now and then.
96. Some examples include guiding customers to leave a review or giving them a discount. Send an email to your previous clients requesting them to complete a survey and provide honest feedback about your company with some reward like a chance to win a sweepstakes or some discount on the next purchase with you.
Test and Tweak
97. Test the offer. This is often one of the first things you need to try out—if the offer is not appealing to your ideal target audience, then nothing else you do will yield a significant result if any at all.
98. Test different headlines. After getting a good offer, adhere to the headline of the ad slogan and test the headline’s wording with different kinds of benefits.
99. It is irrelevant when one says you must test the call to action copy. For instance, you may have “grab my download” in contrast with “download now, pls.”
100. Try experimenting with the size of the call to action button. But what if you were to put a bigger button? A thought that often takes seconds to implement but could potentially create more sales. Try it out.
101. Try out the sidebar optin form; however, looking back, I realize I should have written ‘Try out the sidebar optin form. ’ Most webmasters will simply place a sidebar optin form because they found that other sites were doing so using OptinAble; you can make an informed decision regarding your sidebar optin.
102. Test the page layout. For instance, changing the two-column layout to a single-column layout can be advisable.
103. Test the navigation. For example, you could create a hypothesis for the modification of interlinking and choose to experiment on adding a CTA to the navigation bar.
104. Test different color combinations. It is unnecessary to redesign and change the overall color of your website; you can experiment with various color combinations and explore their impact within a small conversion zone like the opt-in box.
105. Test different media. For instance, apply a test where a video or an interactive part is introduced to check the influence of this factor.
106. Compare and contrast the effectiveness of using complex and elaborate words instead of simpler yet brief words and phrases. Or use bullet lists instead of space between the lines.
107. Try out possible payment variations and promotional sales. For instance, you could divide your mailing list into two groups and try offering free shipping with one-half of the list and offering 20% off to the rest.
108. Use a pre-sell page. Consider using a pre-sell page to pressure the sales process and allow shoppers to concentrate on your promotion.