To boost sales, you often need the right message to the right person at the right time, also known as personalization. It consists of personalized offers, timely emails, and automated nudges that bring shoppers back.

The plugins listed below work seamlessly with WooCommerce so you won’t need to figure out any workarounds to integrate the tools to your store. They’re built to improve conversions through automation, segmentation, pop-ups, cart recovery, and more.

Top WooCommerce Marketing Plugins

Omnisend

Omnisend gives you everything in one spot: email, SMS, push notifications, and automations built for ecommerce specifically. It connects with WooCommerce in a single click and accurately syncs customer and store data, so you can create different segments and send personalized messages.

Here’s what you can do:

• Build automated flows for welcome emails, cart recovery, post-purchase messages, and more.
• Send both email and SMS in the same automation.
• Use pre-built templates for sales, holidays, or product launches.
• Segment users by shopping behavior, location, or past actions.
• Track orders, clicks, and sales from your campaigns.

Omnisend’s visual builder is powerful and intuitive without being clunky. You drag, drop, and launch without bending over backwards or needing tech experience.

It also offers a generous free plan that includes automation, segmentation, and email campaigns.

You can send messages based on:

• What the customer viewed;
• What’s in their cart;
• Whether they opened the last email;
• And tons of other triggers.

You can also use Omnisend’s signup forms, landing pages, and pop-ups to grow your contact list. It’s a solid, ready-to-go option.

Drip

Drip is focused on ecommerce and does more than just send emails. It tracks how customers behave, shop, and buy. It has an official WooCommerce plugin, which syncs conversions, product views, customer LTV, and email clicks tied to sales.

Also, with Drip it’s easy to build advanced workflows:

• Recover abandoned carts with follow-ups.
• Suggest repeat buys based on order timing.
• Reward loyal buyers with special discounts or gifts.

You can group users by the products they bought, how recently they visited your store, and by custom tags you can create yourself (VIP, one-time buyer, near-churn, etc).

Drip also offers:

• Pop-ups and embedded forms for email list growth.
• Clear revenue reports so you see what’s working.
• A migration team to help if you’re switching from another platform.

Its drag-and-drop editor makes emails fast to build and each campaign tracks back to real sales numbers.

Mailchimp

Mailchimp might be one of the best-known email platforms, and it’s got a strong WooCommerce integration. It syncs your store’s products, orders, and customer data.

You can set up journeys like:

• Abandoned cart emails.
• Product recommendation flows.
• Follow-ups after someone makes a purchase.

Mailchimp also gives AI-assisted email writing tools, segmentation based on tags or purchase history, and templates made specifically for ecommerce.

For example, you could:

• Recommend items based on past purchases.
• Offer discount codes to first-time buyers.
• Retarged inactive users with special deals.

It also supports forms and landing pages to grow your list. You can tag customers based on actions and use those tags to segment your audience better.

Brevo (Formerly Sendinblue)

Brevo is a full-featured marketing suite with a strong WooCommerce plugin. It brings in contact and order data from your store, product views, abandoned carts, purchases, and email tracking. On top of that, it allows you to not only run promotional campaigns, but also transactional emails.

Brevo also gives you:

• A built-in CRM to track customer profiles.
• Live chat tools to help customers in real time.
• A smooth email editor and SMS scheduler.

For example, when someone views a product but doesn’t buy it, you can send a reminder email the next day (or whenever you choose). If you want to alert customers about a flash sale, you can send a text message instantly.

You can also track:

• Email opens.
• Link clicks.
• Conversions.

If email delivery matters to you, like making sure order receipts don’t end up in spam, Brevo’s deliverability tools are helpful.

MailPoet

MailPoet is a WordPress-native tool, which means it works right inside your WooCommerce dashboard. There’s no need to bounce between platforms. However, it’s not as powerful as standalone ESPs.

With MailPoet, you can create email flows like:

• Welcome emails for new subscribers.
• Abandoned cart recovery messages.
• Post-purchase emails based on product or category.
• Birthday or seasonal promotions.

MailPoet lets you send emails using their built-in sending service, or your own SMTP. The former comes with easier setup, while the latter is more complex but gives more control.

Simple signup forms can help you grow your list and you can add them to posts, pages, or sidebars. The email editor is clean and beginner-friendly.

What makes it special:

• A native WordPress/WooCommerce tool.
• You control everything without leaving your site.
• It has decent automation.

It’s perfect if you want email marketing without a third-party dashboard. Great for smaller stores and beginners looking for something easy to manage.

AutomateWoo

AutomateWoo is an official WooCommerce extension, making it a deeply integrated automation engine. It lets you automate nearly anything in WooCommerce using numerous triggers that include cart abandonments, product purchases, number of purchases, subscription renewals, and more.

Here’s what you can set up using AutomateWoo:

• Win-back campaigns.
• Birthday coupons.
• VIP-only deals for top spenders.
• Ask-for-review emails.

You can also create general coupons that expire in a defined amount of time, add time delays between messages, and tag users for future segmentation.

While it doesn’t 100% replace an email service, it pairs nicely with your existing email provider. It fills in the WooCommerce-specific gaps that general ESPs may sometimes miss.

OptinMonster

OptinMonster helps turn visitors into leads and into buyers. It’s a pop-up and form builder that’s made to get the users’ attention without being too intrusive or annoying. You can design exit-intent pop-ups, slide-in offers, and floating bars with countdown timers, among other things.

For WooCommerce, you can get advanced targeting like:

• Cart value.
• Product/category browsing.
• Time spent on page.
• Number of pages visited.

You can also A/B test different messages or offers, show a coupon only to new visitors, build segmented lists for future campaigns, and more.

It connects with all the major ESPs like Omnisend, Mailchimp, and Drip, which helps you grow your email list without adding clutter to your site.

Conclusion

Since WooCommerce doesn’t sell the products for you, you need to leverage some tools to help with that. These plugins help you catch people before they leave, follow up after purchases, nudge shoppers to buy more, remind them about abandoned carts, and more.

Start small and use email automation first. That’s one of the main things behind efficient ecommerce. Add a pop-up to begin growing your list and set up automations so people can get relevant emails without you manually drafting emails every time someone makes their 5th purchase.