Top 15 CRM Solutions for Small Businesses: Comparison Guide

When using manual systems, as the business expands, the system becomes old-fashioned and expensive. But that is if you dare not pay attention because it can sweep away customers and sales.

That is, if you have been using a lead-generation tool like OptinAble, you have an ever-growing list of contacts interested in your products. The CRM does this for you as it assists you in managing those leads and the customers, thus saving the time and effort you can use to grow your business.

As we learned from the Business poll, only 25% of small and medium-sized businesses use CRM. com.

Among those businesses that use CRM, 83% claimed they were gaining good returns on investment from this tool, while 87% stated that CRM is crucial for their company operations.


You can be among the numerous businesses that have benefited from a CRM. However, this is not where it ends since you might have to select the most appropriate CRM for the small business.

Look at the advantages CRMs offer below and the most crucial considerations for selecting the best CRM solution for your enterprise. Next, I will reveal 15 top CRMs for small businesses to help you choose and implement the best one.

What Is CRM Software?

CRM systems, or Customer Relationship Management systems, are toolsets to increase and develop the communications between a business and its leads and customers.

It is a single point at which essential data concerning valued customers is accumulated, filed, and made accessible.

To provide more context, CRM is a broad administrative system used to handle customer data. A CRM’s Additional features include adding emails and managing customer experiences or satisfaction. This can be done without moving out of the CRM software platform.

This data is also highly valuable in managing your leads and customers in their various stages within your sales funnel. On the way, you can build up your sales and revenue by improving the efficiency of your organization.

Small business CRMs ensure that everyone in your business organization is informed and assimilation of marketing, sales, and customer support departments with all the facts they require to excel.

Benefits of CRM Software for Small Business

Implementing a CRM system brings several benefits for SMBs (small businesses):

  • Centralized customer data management: CRM is a system that gathers all customer information, including interactions with the business, preferences, and buying patterns, in one central database.
  • Improved customer communication and engagement: With the help of CRM software, the organization can achieve customer relations management by allowing them to interact with customers through emails and social media accounts.
  • Enhanced sales and lead management: More specifically, CRM facilitates the tracking of leads, overall sales pipeline, and follow-ups, thereby improving the efficiency of sealing deals.
  • Automation of repetitive tasks: Basic client relationship management activities such as data entry or appointment setting and reporting can be easily handled by the software application, thus permitting the business owners or other employees to deliver their efforts where they are most needed.
  • Efficient team collaboration: CRM tools help to share such data with the team members and assign tasks with timely reports on their progress to improve the team and the customer-focused approach.

15 Best CRMs for Small Businesses

For a small business to survive, every business must have Customer Relation Management (CRM) software to manage customer relations and information. Any organization could benefit from a CRM system since this tool effectively facilitates customer relations, optimizes business processes, and boosts sales.

Today the number of CRM solutions offered is vast, and often it is challenging to select the most suitable tool for your organization. Check out the 15 top CRMs for small businesses below to get a jump start and make your decision process easier.

1. Salesflare


Salesflare is another popular CRM you should consider, and their tagline says it all: Fewer employed executives but more new vehicle sales.

That’s because Salesflare is not an eCommerce platform; its primary aim is to maintain customer relations. Marketing tools: You can also integrate their platform with the marketing tools you love most. It is easy to begin this and can generate even more sales if you lack data when starting up.

This software collects contact details of your leads from social networking sites signatures, and any other easily accessible sources. All your face-to-face or telephonic communication is documented and recorded, so you will not have to spend valuable time entering your meetings-gone-through data.

Key Features

  • Contact details are collected, and all the retrieved data is updated on the job seeker’s consent from the public domain.
  • Business conversations are documented through recordings and archiving to help you keep track of your schedules.
  • Historical records, as well as records being used in the current process of file exchange with customers, are also sorted.
  • They are sorted most conveniently for a user: a table or a set of value-added building blocks called a dashboard.
  • Messages are received notifying users which other party contacted them and from which particular communication stream.
  • Tasks can be created in the system to assist with personal planning and stay organized.


Pricing strategies are fairly standard: The Growth plan starts at $29 per month if billed annually. Moving from here, the price goes to $49 for the Pro plan and $99 for the Enterprise plan.

2. Pipedrive


Pipedrive is a simple and fast sales CRM aimed to save time and help users use it easily. Its pipeline management feature offers you a snapshot of your company’s overall sales management process so that you can control your interactions with your clients.

However, you will also have pipeline management with a good graphical user interface, email integration, pipeline reporting, and pipeline forecasting touch and feel, plus a pipeline mobile application brought to you by xRM.

The presented CRM doesn’t have any segmenting possibilities but it seems quite unproblematic to help determine leads and work on relations.

Key Features:

  • Push notifications when an update is imminent email updates.
  • Seamless Google Account connectivity and integration with Trello, Zapier, and other applications
  • It has a very friendly and accessible API that is compatible with any other software.
  • Unified communication for sales to stay updated in the same mailbox
  • Email templates
  • Integrated AI tools
  • Based on iOS and Android mobile apps
  • The company specifically needs to work on the following aspects: Sales forecasting and trend analysis
  • Security through backups and encryption to prompt safe data storage
  • This is because of the drop task as customers go through the sales funnel.


This means that you can actually sign up for the app for FREE for 30 days using our link below! Then, options for an annual subscription model are available for $14 per month per seat. If you want AI tools, upgrade to a Professional plan, which will cost $49 monthly. This brings us to the last and final pricing plan, and the Enterprise plan costs $99 per month.

3. Salesforce


Salesforce is a giant in the CRM field and one of the most excellent CRMs for small businesses. With Salesforce, you can take leads on personal customer journeys and use smart marketing tools to enhance sales through emails, SMS, social media, or digital advertising.

As Salesforce has been there since time immemorial, it encompasses a variety of cutting-edge features and solutions for all your needs: sales, marketing, commerce, customer service & engagement, team productivity, etc.

Key Features:

  • Onboarding that guides you
  • Customizable dashboards and reports
  • Automatically trace emails and meetings
  • Email support, as well as social media
  • Ongoing support alongside enterprise-level security


Small business plans start at $25/month per user (billed annually), while Pro Suite goes for $100 monthly.

4. HubSpot CRM

HubSpot CRM

HubSpot is the best CRM for small businesses looking for a cost-effective solution in the early stages. HubSpot offers a free plan with many basic CRM features, so even a small business can try it without investing.

HubSpot allows you to scale with a paid plan as your business grows. You can also explore HubSpot’s other software options, such as their marketing and customer service tools.

The CRM has a beautiful interface, allowing you to view your entire sales pipeline on your dashboard. For more statistics, you can view all communications and sales activity, detailed reports, and performance within the user group.

With email marketing, you can use this information to turn email campaigns into highly targeted sales pitches.

HubSpot has a mobile app for iPhone and Andremail templates, real-time notification tracking, scheduling, phone calls, and more.

It also integrates with over 300 apps and services, such as WordPremail email marketing platforms and lead generation software like OptinAble. You can also connect HubSpot to Gmail or Outlook to automatically record activities and capture even more data.


  • Personalizeemailemail sequence for existing leads and customers.
  • Make the phone call right from the CRM.
  • Get real-time information about lead behavior.
  • Integrate popular tools like Salesforce, Shopify, and Microsoft Dynamics.
  • Store unlimited users, customer information, and up to 100,000 contacts.
  • Integration of 300+ apps.
  • Create custom filters to organize connections.
  • Scheemailsmails and tasks and create tickets.


The basic CRM software is free, but if you want more powerful features, you can pay for their marketing, sales, or service centers (starting at $30/month).

5. Zoho


Zoho is a cloud-based software suite made for small businesses that are just starting off. It’s designed to provide everything you need to facilitate the smooth running of your small business. It includes SaaS applications and online productivity tools, which will equip you with strong marketing and sales capabilities.

This simple CRM system helps small companies manage their contacts, advertise their brands, manage the whole marketing process, and provide customer support.

You can also integrate Zoho CRM into other marketing tools to track leads from social media sites, segment visitors, and offer built-in live chat support.

Key Features:

  • Contact management through multiple channels (email, phone, live chat, and social media)
  • AI voice assistant for designing intelligent dashboards and predicting business trends.
  • Sales lead management (with lead scoring) so that you can focus on converting leads faster
  • Detailed analytics reports to help in decision-making based on data
  • Mobile apps for everybody, including those who are always on the move
  • Team collaboration tools plus group roles
  • IT management by monitoring websites as well as handling support tickets
  • Built-in security measures to safeguard your data


Zoho has a free plan that is perfect for small business owners. Under this free plan, you can have up to three users. However, the best features are in the paid packages, which begin at $14 monthly per user with annual billing and end at $52 per month for every user under their Ultimate package.

6. Streak CRM

Streak CRM

Streak CRM is compatible with Google Workspace and free Gmail accounts. You can monitor customer emails and leads, manage contacts, and handle sales funnels. This may be the best CRM software if you primarily use Gmail or Google Workspace.

You can also utilize it to automatically capture leads from contacts, add tasks and reminders, schedule emails, create custom pipelines/funnels, and add tags and notes, among other things.

These workflow management features of Streak CRM include hiring, project management, sales, support, etc, which you can modify depending on your requirements. Being integrated into Gmail directly makes it user-friendly in the case of beginners.

This simple CRM software is a browser addon or mobile app for iOS and Android. Also, it supports 3rd-party integrations through Gmail and Zapier.


  • Pipeline view – Track your contact list
  • Sharing customer interactions with internal teams
  • Easily import data
  • Mobile apps help stay connected so you can track calls and take notes wherever needed
  • Mail merge for mass email sending
  • Easy third-party integration with hundreds of platforms


The free version of Streak includes several features, but you do not have too many filters for the email inbox. To unlock all the features regarding the utilization of the software, it would be necessary for businesses to subscribe to one of the premium plans available at $49 per user per month with an annual billing or $129 per user monthly billing.

7. Freshworks


Freshsales is one of the most popular CRM tools for businesses at all levels, and it’s now called Freshworks. Despite its simplicity, it is very convenient Compared to other builders, it focuses on sales with all necessary options included.

It offers an exceptional interface, and you are launched straight to the contact list, reports, inbox, call logs, and everything else. And if this concept of the easy-to-use, web-based tools that allow you to customize and streamline checklists for selling wasn’t enough, there are also apps for iOS and Android!

Freshworks has incorporated lead scoring to fit into artificial intelligence simply because this feature makes it easier for you to focus on the potential leads, which will positively answer the success rate. You can also define specific workflow rules, gain driving insights from the conversion dialogues, make it easy to track events, and use the full curtain view to see all the core information without toggling between screens.

Key Features:

  • end-to-end, perpetual, real-time, and all-encompassing visibility into customer-related information about the customer
  • Most helpful: Lead scoring as a utilization of AI for prioritization of the leads for improving sales
  • On the sales team aspect, it is pivotal to group the sales team appropriately and automatically assign leads.
  • Navigation through large-scale sales pipeline based on the drag-and-drop technique
  • Overview of mobile app integration to let you handle your business processes on the move
  • Automatic contact profile updates
  • Direct scheduling of appointments and Tele-calling capability from the platform


Its starting price tag is approximately $9 per monthly user, charged annually. A professional account costs $39 per month, and an Enterprise account costs $59 per month.

8. Agile CRM

Agile CRM

Specifically, Agile CRM from Ag CRM Inc. is one of the best all-in-one CRM software companies possible. He pointed out that contact management, sales, marketing, and customer service prospects can be found in one interface. Besides, it will not be a problem to work with it because it is very convenient and simple.

That means you’ll enjoy a 360-degree view of each contact, coupled with project management, salespeople incentives to engage in fun competitions, events, calendars, timelines, and everything that accompanies it. It also has quick reports where one can get a clear view of what is happening, apart from having detailed reports.

Agile CRM has the options for a single-page contact list, instant calls, scheduling, and marketing tools that help to create and capture leads. Additional features include using email as a means of sending newsletters and using landing pages.

If all this is not enough, Agile CRM provides support ticketing and a helping hand from the helpdesk.

They include a single-page contact list, one-click calling, auto voicemail, scheduling, deals listing, contact details, project management, etc. And that’s simply sales They probably spend thousands of dollars on it alone, On just sales, They also have marketing tools that include a landing page builder and a tracker for emails, as well as a social suite.

The help desk is a service that provides technical support and guidance to its clients; ticket systems are another service that helps solve customer’s problems.

Key Features:

  • Single-page contact management
  • One-click calling, call recipients, and voicemail gratification
  • Fully integrated marketing automation (create frequent landing pages and usable web forms)
  • The multichannel email campaigns must be designed and operated in a dedicated space with drag-and-drop functionality.
  • Solutions for enhanced tracking of leads and reporting
  • Built-in live chat windows


Agile CRM offers seven days of free trial as it has many features to test, while a paid version costs $80 per user per year, and a lite version costs $50 per month for up to 10 users.

Pricing details for using this app are divided into two categories; paid and free plans The paid plans start from $8, of the above, $ 99/month per user if you subscribe to the service for 2 years in advance. The regular version of the application costs $29, while the enterprise version is $99. 99 and $47. 99.

9. Keap


Keap is a very capable CRM and sales/marketing platform that is extremely simple. Its goal is simple: So that it will be easier for you to filter out everything that has little to do with making more sales.

Keep has been in the market for over two decades, and when it comes to marketing, sometimes you need a good old company. This software uses automation tools to help you:

  • Collect more leads
  • Convert more clients
  • Create more fans

This is probably one of the easiest CRMs to use, and it would work well with the sort of business owner that’s less tech-savvy.

Keap has a variety of emails that can be written in advance to provide a time-efficient way to contact fresh leads. It also provides status notifications and follow-ups on contacts that you may use to drive them through your funnel.

Key Features:

  • User-friendly dashboard and UI
  • They also apply to email providers such as Gmail, Outlook, and other email services.
  • By tracking the emails, you are put in a position to effortlessly learn the success rate of your marketing emails.
  • This involves automatically directing messages to the new leads to nurture them.
  • In addition to mileage, another popular flier strategy is pre-written e-mails that save time.
  • Internal forms aid in capturing key information about your new prospects


There is no lifetime free plan; basic plans cost 159$/month (annual subscription) for up to 1500 contacts and 2 users. It is priced according to the number of contacts you need to send the messages to and costs more when you have more people to send the message to. The basic package known as ‘The Ultimate Plan’ is available at $229 per month for 2500 contacts and 3 users.

10. Monday


Originally, Monday was developed as a project management software, but it gradually became an all-around work management platform. This new-found functionality, for use in web-based interaction, has enhanced its ability to function as an effective CRM program.

Its main advantage refers to flexibility, meaning this tool can be easily adjusted to correspond to particular characteristics of sales procedures in various businesses.

Trello makes lead and sales tracking simple for sales teams to follow without learning complex new software.

Key Features:

  • To bring flexibility and create illustrations of the sales pipelines and customer journey is better to use boards and timelines.
  • Avoid doing tasks manually when you can automate them to save time and create efficiency.
  • Connects to your favorite software and platforms for fully optimized workflow.
  • While working in teams, encourage discussion and sharing of information so that all the stakeholders are on the same page. 


There is a range of available offers: basic one costs $36/month for 50 users, $20 for additional users, and $36 if billed annually for 3 users. Some features and the number of users determine the costs of the prices you wish to be charged.

11. Apptivo


it is a comprehensive CRM solution with lead capture and comprehensive functionality such as invoicing.

Another aspect is that because of this approach, businesses can download apps based on the selected ones that would be appropriate for their work, leading to a more personal experience.

Some of the benefits of this solution include: The web-based platform enhances the accessibility of pre-eminent data, independent of the team’s location.

Key Features:

  • It involves capturing and tracking leads from different sources of sales contacts.
  • You can have your target audience with our services, which are email marketing campaigns.
  • Plan, create schedules, and track projects, tasks, and activities in one place without worrying about integration issues.
  • The ability to send professional invoices and track payments is so crucial as a business that you must assess which one offers the best solution.


Regarding pricing, there are three categories of contracts: Free, ‘Essentials’ at $20/user/month, and ‘Professional’ at a custom price. The prices vary based on the chosen plan, and they are $30 and $50 for the Premium and Ultimate plans, respectively.

12. Salesmate


While creating Salesmate timely met all our expectations, it was targeted at today’s sales teams.

Emails, phone calls, contacts, budgets, calendars – acknowledging the complexity of today’s sales environment, it provides solutions and applications that are helpful in sales management.

This one has a logical design considering that sales reps do not have to spend much time inputting data as they can focus on their customers.

Key Features:

  • Automate repetitive sales tasks.
  • Furthermore, the sales pipeline is highly efficient in visualizing and organizing its sales process.
  • Built-in calling & texting for lead and customer communication: The most effective way to follow leads and customers is to communicate directly from the platform.
  • Importance: Different methods are used to get performance analytics for sales activities and performance metrics.


Pricing is grounded on the number of users; the fundamental package begins at $23/ month per user annually. The tool’s pricing is also moderate, where the Pro and Business plans go for $39 and $63, respectively.

13. Nimble CRM

Nimble CRM

For instance, Nimble is a CRM company situated among great competition, and instead of providing a complicated platform, it avails a simple one and integrates social profiles.

Created for busy businessmen and women and other multi-tasking individuals who switch between email and social media accounts, Nimble makes a one-stop shop of contacts, emails, and social interaction.

Some of the key features include, Its smart insights guarantee that the user is well informed anytime they are about to contact a particular contact.

Key Features:

  • Link up all the connections made from the different channels in one place, known as the address book.
  • Integrate social media data into your CRM while acquiring a rich understanding of your users.
  • When people open your emails, you should know when to follow up so that it is most effective.
  • Tackle your work and set alarms to ensure you never lose track of your sales situations. 


For example, Nimble starts at $24 per user per month. Currently, monthly, at the price of 90 dollars per user, one can manage up to 25000 contacts.

Integral Guide to Enhance Your Optimum CRM Potential with OptinAble

Deciding on a CRM system that can address your company’s needs is a critical decision influencing the business’s future. 

But, this does not end after choosing a CRM software or programme. But to fully realize its potential it must be filled with potential customers or clients, for leads read more positively as potential. That’s where an effective tool called OptinAble is handy for increasing conversion rates and opt-ins. 

OptinAble is the best tool for persuading visitors and converting them into leads for your CRM.

That’s because optin campaigns, such as pop-ups, slide bars, embeds, and others, can be created using this platform. There are also ones that do not require to be coded to be added on your website, and can be up and running in as little as a few minutes.

Everything starts with selecting one of OptinAble’s pre-made templates:

OptinAble’s pre-made templates

These relieve you of time, effort, and stresses related to the campaign creation process. From there, further modifications to your campaign are made easier.

To change any of your campaign’s text, for example, you can use OptinAble’s inline editor:

OptinAble’s inline editor

Or you could add a new attribute for your campaign, such as an image, custom field, video, chatbot, or something else. You can easily do so with our drag-and-drop builder:

OptinAble drag-and-drop builder

Factors To Consider When Choosing the Best CRM for Small Business

When selecting a CRM system for your small business, it’s essential to consider the following factors:

  1. Scalability and Flexibility: Businesses benefit through growth, which may also apply to small businesses; therefore, selecting a CRM that grows with your business process is vital. Make sure the CRM solutions you are looking for have multi-tiered and scalable offerings and built-in tools to personalize your plan to develop your company.
  2. Ease of Use: They may also be a new small business owner, meaning they have comparatively less technical knowledge than a large corporation. The interface should be easy to use and the navigation simple since this will help reduce the time spent during the training, provide a smoother user experience, and minimize the need for more in-depth tutorials during onboarding.
  3. Integration Capabilities: Consider how well the CRM integrates with other applications that you work with, including email marketing solutions or accounting software and project management tools. They enhance organization, minimize redundancy and prevent working in data silos.
  4. Cost and Pricing Structure: From a cost perspective, one must consider various aspects: the initial setup costs, monthly/annual subscription rate, and potential extra charges. Regarding cost comparison, measure whether charging on the per-user or subscription sale is more cost-effective for your company.

Now that you know the ideal CRM for your business, let’s look at the most popular options for small businesses.

How Small Business CRM Pricing Works

Most cloud-based CRMs have similar features, pricing strategies of free plans, and paid-up upgrades for small and medium businesses.

Free Account

An open basic single-user version with specified user abilities or a temporary alternative to a fully featured account for practice use only. However, I would like to note that the restricted functionality of the account versions is ineffective for growth as they simply do not have all the features you need.

Also, when creating an account, you may come across a “free trial” in which, nevertheless, you have the highest level of functionality, and if you transition to a paid subscription service but a lower level, then you will lose some features.

Tiered Pricing

There are multiple account tiers, and it is important to note that the prices are based per user with extra functionality or storage space in each of the higher tiers. This means you can further develop what is essential for your business and scale as the company scales.


As mentioned before, some CRMs are more extensive and holistic, and the cost is included in the CRM package. Some of them only allow third-party apps to perform all the services offered by an all-in-one app.

On the one hand, they are cheaper initially, but on the other, the tools, features, and utility enhancements often come with an added cost. They also can charge fees for other services that they offer, such as e-mail marketing services, telephony services, and many more.

Multi-User Rate

Some CRMs use a rate dependent on the features employed, not per the number of users. It is important to exercise a lot of care while looking for these specific CRMs because they normally come in two general varieties: incredibly pricey for a business of our size, or they are somehow stripped down.