Everyone who owns a company should know that email marketing is one of the most effective ways to reach out to customers, spread information about the company, and make money even when you are sleeping.
One should not overlook the fact that even though almost all ESPs are replete with abundant automation features, it may require one’s time, effort, and sometimes, a tiny amount of cash to be invested initially to excel in the realm of email marketing. Which leads back to that same question:
CBT question that could be employed to introduce this topic is “Is email marketing all that it takes to be given”?
Therefore, from this day, let me tell you that the answer is YES. And, to be brutally honest, we believe that by the time you have finished reading this article, you will agree too.
because we are going to reveal 12 clinchers which constitute the benefits of email marketing that stand you out as the best bet for business advancement.
However, do you know the most effective method of achieving this? Well, allow us to discuss the possibility of email marketing for a second before we get into the nitty-gritty of the nine most effective ways to increase your email list.
How to Build Your Email List from Scratch
Some marketers today can clearly attest to the fact that email marketing is one of the most efficient techniques of marketing. Still, they run into another problem: This leaves them in a disadvantaged stance because none of the beneficial factors can be leveraged if they don’t possess a credible email list to base their endeavours.
That is why getting to the best place to begin this conversation is by simply demonstrating just how easy it is to grow your list in the first place. What’s ReadMe says is that all you need is the right tool.
And that’s where OptinAble comes in:
In my opinion, OptinAble is the best tool available on the market to increase the amount of people subscribing to your list. Not only does it include all the powerful instruments and options which one may need in a program that generates leads, but it is also highly user-friendly.
This means that you must not have any coding skills or what we can refer to as the ‘tech-savvy ‘ to begin creating beautiful campaigns within a short time. But now, you might ask, “How does OptinAble help increase my E-mail list?”
OptinAble enables you to create high-impact “optin campaigns. ” They are the messages you share with your audience typically with some incentive and a button that directs audiences to another page.
Once more, there is no requisite of the professional experience as an advertisement to launch these campaigns. OptinAble has over 50 template designs that give users an hour’s head start when it comes to designs.
Also, these campaigns are as simple as it gets and the option to edit the flow and content while deciding the voice and aesthetics of the campaign also has a drag-and-drop function.
From there, you would use the targeting and trigger rules of OptinAble to ensure that these campaigns reach the necessary audience at the right time in the customer journey.
These three tips help to get more subscribers in a shorter amount of time and drive conversions since personalization is made at an individual level.
Optin campaigns are something like this and I can tell you that these are the best ones. The fitness company Crossrope was able to grow its email list from 150 to just a little over 1400 subscribers using an exit-intent popup.
Benefits of Email Marketing
As you can see, this is a very comprehensive guide and to summarize, we have created a short list of instructions for you. Feel free to use the table of contents to navigate to the email marketing benefit you’re most interested in:
1. Connect With a Constant Audience of Warm Leads
We’ll kick off this list with one of the biggest benefits of email marketing: You can always imagine that you are always in touch with a set of hot prospects.
If there is one thing that email does well, it is that it allows you to stay in front of your audience regularly. So we have seen that even in cases where social media is in use, one cannot be certain that the targeted audience is indeed using the particular social media platform that one is fretting about every single day.
This means that what is effective in building a reputation and a loyal audience may differ depending on where you are. But all those users also divided their time across other channels like Facebook, LinkedIn and Twitter, and more than 65 other social networks in existence.
But I am sure you realize what channel all of those people turn to every single day. Email.
What this means is that the list is made up of warm leads, and thus growing it would mean that you have direct access to warm leads each and every day. This leads to the reason why email marketing is the next benefit we are going to highlight.
2. Promote Content Instantly (and Improve SEO)
As we have just discussed, email marketing involves being able to communicate with warm prospects who perhaps demonstrated some level of interest in your site, brand or the specific market in which you operate.
And this means that they will be the expected audience to share the new content with.
In your email communication, you can direct your customers/readers to new materials and encourage visits to your site. By doing so, it will generate higher page views and user sessions; this, in turn, gives better signals to search engines, specifically, Google.
It is followers and subSCRIBERS for instant traffic that may be that extra push to have your content rank higher.
Therefore, organic traffic will increase and you will have the opportunity to add even more leads into your contacts database. The two factors, email marketing and content marketing can complement each other with the former improving the SEO of the site which you use as you get closer to the target audience.
When visitors get to work with your website, how about going an extra step with OptinAble?
You can initiate ads for the general purpose of navigating users to higher conversion rate articles or pages. Here’s an example of what a redirect campaign would look like:
Now, your emails bring people in, and your optin campaigns make it their mission to keep people on your website.
It moreover increases pageviews and user sessions which only helps you to improve the sequence of SEO.
3. Save Money by Avoiding Paid Ads
It is cheaper than most other forms of marketing as it does not involve the costs associated with the physical distribution of printed media. Many ESPs allow you to set up a free plan so there are no fees to consistently store your subscriber’s list and send out a certain amount of emails.
Then when you have begun to scale, most of these tools cost less than $30 a month or even a year. Specifically, when you use a lead generation tool such as OptinAble, then you can anticipate a price tag as low as $9 a month.
Comparing these minimum costs to run an ad to running an ad on giants like Google or even Facebook, one can easily note the disparity and how much money one stands to save. Particularly in the initial state of building competence within a particular type of value.
It’s much more cost-effective to invest in email marketing than spending hundreds (or even thousands) of dollars to find the right audience for your ads test while you can learn what your customers like or dislike.
After that, you can make a list of basic data points to create a customer avatar to give you direction when it comes to your paid ad targeting as more revenues come in.
Again, the idea here is that although the entrance to the game is not as high as with direct mail marketing, email marketing can also provide great ROI.
4. Create Passive Revenue
When we discuss the ROI for email marketing it must rank amongst one of the highest successes in your marketing campaigns. The most common stat has become widely known: Overall, revenue is generated by $44 for every $1 that businesses spend on email marketing.
But how are these people gaining this money through the use of emails in the market?
If you were to cultivate the list to a relatively considerable number (for instance, over a thousand contacts), you can then make a basic form of an automated email promotion.
In these campaigns, you will need to maintain the community, educate the public somewhat, and inform the people about your great products, of course.
So, let’s just assume that you will post a product ad and the cost of that product is $99.
You follow this by sending an auto-mailer to market this particular product. Your chosen subscribers are only 1000, and out of them, it is rare to sell your offer to anyone, let it be 7 people.
While this is just a small percentage of your audience, remember: Even $700 is still $700 out of ONE campaign with a list of fairly low numbers, to be honest.
But here is the final surprise. This means that creating emails and listing individuals to go into your autoresponder series has already been completed.
Today, every time that chunks of subscribers enrol, a few of them will also purchase from you products.
In the long run, this results in a lot of passive income since you keep blending the new content in your email series and coming up with new products to market.
5. Automate Everything
In the last benefit of email marketing, we mentioned something about automation, which we will discuss more below. But let’s look at it more closely and determine what that can entitle you to.
We said earlier that most ESPs come with bearing mechanisms that can help you automate everything you do. Now let’s explain to you what we are speaking of and give an example of this phenomenon.
Of course, it will not be news to you that it is possible to automate your email campaigns. In this way, when new people get attracted to your list, they receive emails at a regularly expected frequency.
Again, you can look to receive a certain percentage of your passive income as you continue to add subscribers to your list.
However, there are some aspects of the process where automation proves to be more viable.
That means all new leads that you get through OptinAble will be directly added to your email list.
I also found that you can filter your audience depending on the interest level (called “segmentation”) using tags.
What that does mean is once the double optin campaigns are set up all the fresh leads that you generate will go through the system with pinpoint precision. It will enable you to direct users to the specific landing and product pages from your email campaigns to increase your sales.
What you in effect do after you’ve put this system in place, is to get everything running naturally and on autopilot. The only thing that you would be required to do is just wait and order, new leads, and ultimately orders, will come rolling in.
6. Nurture Leads to Reduce Churn Rate
One major issue that is a killer in the eCommerce industry is what is known as the churn rate This refers to the number of existing players you have in your businesses who are disappearing. Frequently, you do not see them again.
For better comprehension, suppose you were an online shoe seller with a store, and the business was thriving. One day a customer subscribed to your newsletter, and thanks to one of your email notifications, he or she purchased a pair.
Unlike in the case where this person is going to use WordPress Plugin to help him or her in his or her projects, this individual will not be making regular or sporadic payments to you for the product. But you will want them to come back to your store after six months when they need other shoes again.
Whether you offer widget manufacturing or the service of cleaning homes, regardless of what line of business you are in, there is a system that allows the relationship that has been established with the customers to be managed and nurtured.
That is why email marketing is the best solution for this.
Regular and consistent email campaigns make it possible for businesses to communicate to customers how much they are valued. This is done by sending a good content update, the best promotional offers and any other mail that you feel will create a positive impact on your brand’s customers.
Above all the available channels today, there is no channel better suited at winning the loyalty of your customers and thus reducing churn rates than email.
7. Gather Data through Customer Surveys
Whether you are at the start the middle or even the end of your business journey, you should be dedicating a lot of effort to gathering data through surveys from your customers.
When managing the marketing campaign, you can partner with surveys and they can prove to be of great value to you.
Surveys are not only about knowing what a particular customer likes or dislikes, a right survey can even help know what kind of language the particular customer adopts.
This is very useful indeed because the content ‘copy’ or lure which is employed to pitch or sell an idea to a particular audience can be uniquely crafted.
The more the data acquired about the target group, the better it helps to position the copy in terms of a call to action.
But how to ensure that customers would carefully and accurately complete these essential documents – the survey forms? You guessed it: As for reaching more individuals online and keeping your costs low, email is still your top option.
These surveys can also be included within the body of the e-mail newsletters and be delivered directly thus reaching the targeted audiences. You are also able to forward users to your website and develop a survey form directly in the OptInAble campaign.
By doing so, users are now able to be directed back to your website (to increase overall pageviews and active user sessions) and create a targeted survey popup form to draw their attention.
8. Collect Testimonials and Reviews for Social Proof
Apart from surveys, email marketing is also good when it comes to improving the testimonial and review sections.
These are both strong types of social persuasion under the social influence category that you can use to sell more. Many sites you must have seen use the testimonials mostly on their site in order to gain credibility.
Something like this is often done because of people’s belief that they cannot purchase from websites that they cannot trust. For example, if you have a list of people who have made transactions with you before, seeing others use your product will motivate them to do so too.
Also, they may send a follow-up email containing a call to action to leave a review of their business on other third-party platforms such as Google My Business or Yelp.
It is then possible to build social-proof notifications for your site and showcase these favourable reviews. For that, you should definitely check out TrustPulse:
The social proof solution to the market is TrustPulse – the world’s best. You can in turn use the program to generate social proof notifications for just any occasion and this includes displaying your positive reviews.
Moreover, even using TrustPulse many people claimed to increase their sales immediately by up to 15%.
If you want to find out how to generate more testimonials and reviews across your site effortlessly, then you will need to ensure that your email marketing strategy is implemented properly.
9. Maintain 100% Control over Your Audience
Out of all the email marketing benefits, this may be one of the biggest: you want total control of your audience.
Out of all the platforms, the one that provides you stability the most is email marketing.
Through social media, one realizes that there is always the possibility of a suspension or bloc on the account one is using. Sometimes this is not even out of something you did of your own free will and choice that was wrong.
One can get their account closed just for inviting people to join their page in some groups without knowing that they are not allowed to do it or because there are other rules they violated and had no idea about.
That’s why you have so many cautionary tales of people who invested their business information in Facebook pages and groups, and then one day they get deleted.
But it surprisingly does not end here, the world of content marketing is also not very different.
Due to the recent changes and updates of the algorithms as well as the changes in the SEO ranking factors that are provided by Google, the content that you have minimised on SERPs is in a way that it may change at any given time.
One day you could be in the first position for a keyword that drives you a lot of traffic. The next? You could drop to page two and somewhat feel the loss of all those monthly hits.
Nevertheless, with email marketing, you are managing the list of recipients and frequency. Nevertheless, if your account is likely to be terminated wrongfully (which hardly occurs), you will still have your list of contacts saved.
10. Personalize Your Message With Segmentation
We have been discussing something briefly earlier, which is called segmentation To be more precise, it is a way in which the raw contact list is bifurcated based on the interest, demography, prior purchase pattern and other criteria that can make it easier for the firm to communicate with the customer.
I remember when I was in college this was one of the few promotional methods that I could organize my audience and the result made sense.
In case you have those who would the moment you post a new blog, then you can frame your messages according to your blog content. It can display new product-related offers for the people who have already bought items from you once.
Or for consumers who reside in a certain area, you can give promos of the in-store specials so as to increase traffic.
However, all these messages could yield no positive result if they are sent to the wrong recipients.
That is why the concept of marketing is all about trying to communicate and find an ideal approach to your consumer. It is about taking products to people who would potentially get attracted to them and get a chance to purchase the product at a given instance.
Undoubtedly, having such a segmented list of your e-shots, you will experience phenomenal increases in your conversion rates. Further, segmentation cannot be done at other places, like social media or content marketing– at least not with as much precision as it is done with emails.
Also when using a tool such as OptinAble, you may target specific audiences with the particular optin campaign where you wish to display them.
11. Refine Open Rates With A/B Testing
We have been discussing something briefly earlier, which is called segmentation To be more precise, it is a way in which the raw contact list is bifurcated based on the interest, demography, prior purchase pattern and other criteria that can make it easier for the firm to communicate with the customer.
I remember when I was in college this was one of the few promotional methods that I could organize my audience and the result made sense.
In case you have those who would the moment you post a new blog, then you can frame your messages according to your blog content. It can display new product-related offers for the people who have already bought items from you once.
Or for consumers who reside in a certain area, you can give promos of the in-store specials so as to increase traffic.
However, all these messages could yield no positive result if they are sent to the wrong recipients.
That is why the concept of marketing is all about trying to communicate and find an ideal approach to your consumer. It is about taking products to people who would potentially get attracted to them and get a chance to purchase the product at a given instance.
Undoubtedly, having such a segmented list of your e-shots, you will experience phenomenal increases in your conversion rates. Further, segmentation cannot be done at other places, like social media or content marketing– at least not with as much precision as it is done with emails.
Also when using a tool such as OptinAble, you may target specific audiences with the particular optin campaign where you wish to display them.
12. Open the Lines of Communication
”So far, the principle focus has been on the advantages from the perspective of you, the email marketer. ” But there’s another advantage: Email allows customers to define themselves to you and open up to your company.
This is good because it provides the customers with an additional method in which they can communicate with you in regard to questions they have or issues with your business.
Instead of having to scroll through their feed in the hope of finding the content of your brand, users can just head to their inbox and type in your brand’s name.
Then they can just refer to the last email that you wrote, and then they simply click on “Reply. ”
This is actually much more logical for many people – just tell me what you want to know, and let me look it up for you. This is because it is evident that almost everyone relies on email on a daily basis depending on their work and productivity schedule. Yet, fewer than 10 per cent of those respondents utilise the social media platforms to engage with the businesses.
Maintaining this very contact means that users will be inclined to contact you themselves with the questions. This saves your efforts to nurture the relationship, boost your sales as well as considerably lower the churn rate of your company.