Developing a list of subscribers is a vital issue and concern for every emerging new company. If you have been leading your readers through the Site for several months, with a small signup form at the bottom right corner, and then you receive only a few subscribers, let alone ‘Interested’, it can be disappointing.

In today’s post, we will present a dynamic Lead Generation Formula that can potentially create more leads as soon as possible.

Let me show you how to create the newsletter popup to increase conversions and subscribers.

However, before proceeding to the tutorial correctly, let me explain why you should need a newsletter popup.

Do Newsletter Popups Still Work?

For the past couple of years, many marketers have believed that popups are obsolete. 

The same people scream the same about SEO, content marketing, social media, and the rest of the still-healthy marketing strategies. 

However, the reality is that newsletter popups still live. 

On the contrary, incarceration has become more necessary now than before. And when you create the right kind of newsletter popup for your site, you’ll see the following advantages:

• Improved UX: Always give your audience more of what THEY want by targets that seem closer to personalization. 
• Increase in Conversions: Grow your business by increasing the contact rate with your call to action (CTA).
• Massive Growth in YOUR List: Increase sales by following marketing guidelines. 

The newsletter popup has dozens of advantages. However, several primary ones can be named. 

You have to think, “What’s the catch?” 

There is only one argument widely used by people who believe that popups are dead. People misuse them. 

They have a general promotional strategy for an unknown group of people and immediately make a promotion visible to every web page viewer. Well, now a popup strategy like THAT is gone. 

But when you can name such offers and contact a particular group of people who might appreciate your newsletters and sign up, you’ll get genuinely HUMONGOUS rates. 

Display those offers when a customer is in a particular phase of his journey with your company. You will get even bigger returns on your investment in generating high-quality leads. 

Here’s the popup we’ll build in today’s tutorial:

We constructed this newsletter popup in less than 5 minutes. 

At the same time, the steps described in this tutorial will also teach you how to promote pop-ups to a specific audience to achieve maximum sales. 

Ready to get started? Let’s dive in. 

How to Create a Newsletter Popup in 5 Steps

For this tutorial, we’ll create our newsletter popup with OptinAble:

This is the best lead generation plugin tool available on the WordPress market and your go-to resource for quickly getting beautiful popups up and running. 

This plugin provides all the required features for a successful lead-generation strategy. 

If you are a WordPress user, you can easily download the plugin and directly jump into the game. 

And with that, you will have a robust drag-and-drop no-code campaign manager. Not only can you make and target newsletter popups across your site, but you can build other campaigns like:

• LightBox Popup
• Sticky Bar
• Slide-in scroll boxes
• Embed
• And much more…

Now let’s see the following detailed guide on how easy it is to build your newsletter popup in 5 steps.

Step 1) Choose Your Campaign Type & Template

This will bring you to an optionable dashboard where you will start the process immediately after you are set up. For WordPress users, you’ll need to click Create New Popup:

You click Create Campaign from your browser’s OptinAble panel at this stage.

Now, you’ll need to give your campaign a name and click Save & Design Your Campaign:

After that, you will be taken to OptinAble’s templates option.

OptinAble has over 50 free templates to choose from:

These themes are built to be out-of-the-box ready, fully responsive, and 100% mobile-friendly. 

Different categories of templates are provided, and you can move through the other templates and look at how they are arranged. Thus, you can select the one that emerged as more synonymous with your brand.

Now, you are ready to go with the OptinAble builder.

Step 2) Modify Your Campaign

I want to remind you that OptinAble has a drag-and-drop visual builder, and no code is needed to add popups.

It means you can create professional-looking campaigns in minutes, whether it is your first time or you have no technical or graphical skills.

When the build opens, you can modify any text element you want with OptinAble’s inline editor:

This lets you decide to control the message you deliver to your audience.

That way, you can make your offers personal to YOUR target audience. Happy Opt-Inning for using my work::)

And if you think you need to add new elements like images, videos, call-to-action buttons, or any custom HTML into your popups, you can easily find these under OptinAble’s Blocks.

In particular, each feature is provided as the block element, which easily blends into the popup appearance style. When you find the feature you want to add, drag and drop where you’d like:

This is important because, with Popups for newsletters, no prior experience in graphic design is required to make the new newsletter popup look great.

However, all elements are integrated, and features, fonts, and other things are 100% customizable.

However, we won’t go into much more detail on how to modify your campaign because we believe that the design of the popups will be based on your special offer.

Now that we have seen how to identify your target market let’s move to the next step: targeting the market to achieve the highest possible conversion rate.

Step 3) Target Your Audience

Having a fantastic-looking pop-in is half the battle to create a perfect newsletter popup.

The other half demonstrates that popup to the right people in the proper context, on the website, blog, app, or social media platform where your customers are most active and at the right time in their journey.

And that means it takes more nuanced rules of targeting.

However, whether you choose to use it with THRIVE leads or alone, OptinAble provides more means of reaching your audience than any other lead generation tool.

A few of OptinAble’s most famous rules include:

• Exit-Intent Technology: Target lost visitors so that you can win them back and bring them to your website again.
• OptinLinks™ [On-Click]: To implement the button on which the users must click to start the campaign, copy the shortcode below and place it where you want it to appear.

However, it typically uses these rules as the most popular and basic ones, while OptinAble offers many more.

In this tutorial, we will learn how to increase the visibility of your newsletter popup by using an exit-intent rule. This rule means that the popup will appear whenever a person is about to leave your website.

This is because once the visitor moves to another page or even navigates to another site, there is a chance that they may not come back.

To do this, navigate to Display Rules, located at the top of the OptinAble interface.

By default, there are two rules set up:

• Time on page is at least 5 sec.
• The current URL path is any page.

However, you can change this to target specific posts and pages across your site:

This enables you to create tailored offer calls to action for your site’s content. This degree of personalization will either ensure or scupper the effectiveness of your lead generation.

If you use an email service provider (ESP), you must add it here.

This way, your new leads will be generated exactly where you want them to be formatted.

Step 4) Sync Your ESP

Some advantages that give optinAble a competitive edge include the following. One significant benefit of using OptinAble is that you can set the program to run and collect leads.

Each popup or campaign you create can automatically send new leads to various portions of your contact list.

By ‘segment,’ we mean a sub-group of your larger audience, as explained next. This is known as ‘targeting’ and will be instrumental in helping you achieve those valuable conversion rates.

Here’s what you need to know for today:

To set up an integration, log into OptinAble and hover over the Integrations tab at the top of the page.

OptinAble can easily integrate with most ESPs in the market since it was initially developed to do so. Further, in most instances, there is no need to enter your ESP’s API key manually; instead, you use the clipboard, copy it, and paste it to complete the connection.

This way, you can be sure that your new leads go precisely where they are supposed to in your ESP.

When your ESP is connected to OptinAble, there’s just one last step: revealing your campaign. Here are some tips on publishing your campaign.

Step 5) Publish Your Newsletter Popup

After you have created and customized your campaign, it is time to set it up online.

On your campaign dashboard, there is a feature called the publish tab. Here, you can preview your campaign and make some touch-ups if you want it to look polished.

Here’s the newsletter popup we built and previewed for today’s tutorial:

Once more, I built his popup and targeted it in under half an hour from beginning to end.

When you’re done, you can switch the post’s status from Draft to Publish, all from the same Publish menu in your OptinAble dashboard):

If you have installed the plugin on WordPress, it is essential to check the status of the popup from Campaigns.

That’s it. Now, your newsletter popup is online and functioning.

I hope this post has helped you create a popup to promote more newsletter subscriptions on your site.