As Hunter Boyle says, popups are like Just Bieber: “You either find them good or evil but now, of late, one notes their presence almost anywhere – as they still attract high numbers.” Okay, it’s safe to say – popups are effective. .. really, really, really effective. I have not witnessed any particular case where…

Popups serve several purposes. Mostly, they assist you in capturing the potential customer’s attention and compel them to respond in one way or another. This could be signing up for a bulletin, subscribing to a newsletter, purchasing, or qualifying for an event. The catch is that popups are not created equal and can be helpful…

It is similar to having a particularly obnoxious, pushy, much-too-eager-to-help salesperson who comes and hovers around you. It slows you down in the middle of an important task. But when executed well, it’s like having a helpful and knowledgeable friend who leads you to something awesome you hadn’t paid any attention to. That is how…