Popups serve several purposes. Mostly, they assist you in capturing the potential customer’s attention and compel them to respond in one way or another. This could be signing up for a bulletin, subscribing to a newsletter, purchasing, or qualifying for an event.

The catch is that popups are not created equal and can be helpful or irritating. To reach your targeted user, you can only do it the right way, optimum at the right time and place.

This is where choosing the proper popup plugin can make a decisive difference. A campaign can only provide the framework for the message; it’s also about what happens afterward.

So, in this article, let me introduce you to the most interesting and powerful popup plugins for WordPress users so you can make the right choice for your site.

What Should You Look For in a Popup Plugin?

Specifically, there are thousands of WordPress plugins to choose from. This is very helpful, but it can also create quite a dilemma when choosing the best one.

For popups, here are the essentials the plugin should have:

1. Requires little configurations to be made, and thus, they do not spend much time creating popups
2. Predesigned designs that one can simply meddle with or add his or her input
3. This PSD popup template encompasses various popups, such as those fixed on the page or moving onto the screen.
4. Complements with email clients and other engaging technologies
5. Features targeting rules define which element to display in a popup at the right time for the right audience.
6. It helps you know how effective each of your popups is so that you may improve them.

We have chosen the best popup tools from this list based on these factors. We have also evaluated the charges for these conveniences and the liveliness of the customer services.

Let’s get started.

Best Popup Plugins for WordPress Sites

Here are a few best Popup Plugins for WordPress Sites:

1. OptinAble

So far, OptinAble is the best WordPress popup plugin for your website. It has become the tool of choice among website owners and marketers worldwide to enhance the effectiveness of their lead acquisition and conversion processes.

There are templates, which are very beautiful in most cases. A highly flexible feature known as drag and drop visual builder has been installed for its customisation, making its use very simple. The good news is that you don’t have to be some tech-savvy wizard to configure popups or forms with it. It does not require code editing and can be done using default options and settings.

As explained above, Campaign types that download with OptinAble include more than popup forms. The types of pop-up ads are lightboxes, floating bars, slide-ins, in-line forms, and the like. Selecting the one you might want to use for your site and target viewers will be much easier.

Within the builder, you can use many elements for your landing page, including CTA buttons and images or videos.

Further, to increase user responses, it is possible to be selective about who views the campaign. According to OptinAble, application users can select when and where their popups appear. This ensures you reach the right individuals with the message appropriately.

The targeting rules chosen are based on location, device, new and returning visitors, date and time, and specific page, among other things.

The exciting intent targeting feature is potentially one of the strongest aspects of the application. It can identify when a person is planning to exit one’s website. Then, a popup shows them a sign-up for the e-mail or checkout with a discount or freebie as a majority.

As for the integrations of Mailchimp, it can also synchronize well with email marketing software such as Constant Contact, AWeber, and Mailchimp. Consequently, popups can enhance the subscription process, meaning people can join the email list.

After that, OptinAble will allow you to customize pop-up options and test which are more effective. This increases your chances of making more conversions and gathering more leads. It also has analysis capabilities to discover what campaign is or is not getting the most response.

Highlights

• Unlimited popups
• Stunning templates
• Drag and drop visual builder
• Powerful targeting rules
• Email marketing integrations
• Built-in analytics
• Extensive documentation
• Reliable customer support

2. TrustPulse

Trustpulse is a social proof display plugin that you will find quite suitable for WordPress.

TrustPulse records interactions with your site, such as the latest purchase or sign-up activities. It then demonstrates this in small, noninvasive messages to your website users.

Finally, you evidence it in small, nonintrusive notifications to your website users. They are integrated so that they are not intrusive or annoying, but they pop up in the corner of the screen.

The implications of these popups for your users include the following: First, they develop confidence in your website because they notice others are engaging with you.

Second, it is associated with FOMO- the fear of missing out on something important. This means that if the user notices that other people are signing up for your newsletters, they will also want to be part of the fun.

TrustPulse also allows you to create two types of pop-ups. The static pop-up is useful when there is a continuous sale, upcoming event, price cut, or any other important information that can be relayed to visitors continually.

The popups are also clickable, meaning you can include a link that leads them directly to your signup page, contact page, promotion, check or any other preferred page.

One cannot fault the application for the absence of design and style options, as there are many ways to create widgets that blend in with the site’s look and feel. The application can also be made to look good, blend in with the rest of your site’s graphics, and be laid out in a standard manner.

It also lets you choose when and where these popups are allowed and which ones are not. Durability: Some targeting capabilities include page-level and device targeting.

It is also important to note that, TrustPulse allows you to establish as many campaigns simultaneously as you would like. That is, you can have one popup appearing on one page and another one on another given page.

Another option is to show several pop-ups simultaneously with a time gap between each. You decide where pathing is prioritized for the popup campaign.

In conclusion, TrustPulse lets you reach out to your users and effectively get their attention without interrupting their internet session.

Highlights

• Monitor workers and groups in real-time without the need for manual tracking.
• Real-time activity tracking
• Smart targeting rules
• Mobile responsive and stunning popups that perfectly fit your website.
• Static messages with one-time/singular notifications
• It can also integrate with Zapier to track the activity on third-party platforms.

3. Thrive Leads

This is another lead generation product from the Thrive Themes suite of tools known as Thrive Leads.

With this plugin, you can develop numerous kinds of opt-in forms, such as popups, slide-ins, and sticky ribbons, without touching any line of code. This user-friendly interface helps guarantee that the forms can be styled to be appealing and unique to your website’s general style.

Thrive Leads theme also offers additional targeting features. With optin popups, you can include calls to action bumps that occur based on various options such as user action, preference or the page they are visiting. It is also possible to set the conditions for the appearance of the popup when the scrolling is fixed at some percentage of the page or an arbitrarily chosen point of the content.

This means that you will be able to present exactly the right offer to the particular category of consumers who are most likely to buy it right now.

Thereafter, A/B testing enables you to use different versions of your popups and compare which one leads to the greatest performance.

Furthermore, it goes well with most of the email marketing services without cracking. It integrates well with some of the most popular email marketing services, such as Mailchimp and AWeber, and ensures that your leads are properly collected, segmented and mailed.

As we have stated, Thrive Leads’ product is primarily geared towards conversion optimization. The tool helps generate reports and statistical data on the opt-in forms’ performance so you can understand the effectiveness of the tactics and the percentage of subscribers and keep optimizing the necessary parameters.

Thrive Leads is available as a single plugin and part of the entire Thrive Themes line. Thrive Suite includes some basic site features, including the page builder, quiz builder, scarcity campaigns, course creator, and more.

Highlights

• Professionally pre-designed template
• WYSIWYG Thrive Visual Editor
• One option is to hide optin forms from the subscribers, thus minimizing instances of the suburbs from converting to cities.
• 1-click signup
• GDPR Compliance
• A/B testing
• Targeted follow-up campaigns
• Autoresponder messages

4. Bloom

Another great popup maker which I wanted to recommend is Bloom from Elegant Themes.

It has many features that allow Bloom to create every type of email optin form that you can ever possibly want to include in your website. Among the examples of pop-up ads are popups, fly-ins, inline forms, and widgets to sign up for your emails.

Another aspect of Bloom that can be credited is the simplicity that defines its overall identity. It allows users to create and configure popups based on the appearance of their user interface.

It also has many pre-built forms and styling choices, making it easy to ensure that the forms you generate are consistent with the website’s overall appearance.

Then, you also receive a more limited but still adequate targeting feature with it. Using this, you can also show optin forms to different parts of your audience depending on certain variables such as activity, geography or the kind of content the person is interested in.

Overall, Bloom is compatible with email marketing services. It includes integration with your Mailchimp, Constant Contact, or ConvertKit accounts to guarantee that all your collected leads can be incorporated into your e-mail lists.

But that is not all Bloom also provides you statistics and analysis of the general performance of your popups. This way, you can track which strategies generate the most sales and which advertising campaigns should be adjusted or removed from your plan.

Highlights

• 100+ customizable templates
• 6 display types
• Targeting and trigger rules
• Email marketing integrations
• Fully responsive

5. HubSpot

HubSpot Popups is an inbound tool included in the HubSpot platform that enhances websites’ communication with visitors and captures leads.

It provides the tool to create clickable pop-ups according to the design of your site.

One of its advantages is that the application is compatible with a wide range of other HubSpot tools for creating and managing various marketing, sales, and customer service campaigns. This means that you could capture leads directly through popups and then track and manage them through HubSpot CRM and email marketing tools.

I want to point out that using HubSpot Popups allows you to communicate with some of the audience segments in a more targeted manner. This allows marketers and related parties to offer targeted content and products to the right audience at the right time.

It provides the benefit of analytics and reporting on the effectiveness of the popups, which is essential in meeting organizational goals and objectives. There are generally two types of lead generation: outbound and inbound; you can also monitor conversion rates, social media engagement, etc., as indicators of the effectiveness of the chosen approach.

Like many other HubSpot modules, HubSpot Popups also offer functionality for A/B testing. This enables you to test the various patterns of form popups and messages to pinpoint which best converts visits to leads.

There is a basic version for free, but the paid version enhances this site’s value and allows you to unlock other great features.

Highlights

• Seamless HubSpot integration
• Customizable popup templates
• Advanced targeting options
• Real-time analytics
• A/B testing
• Responsive design

6. Convert Pro

It is a WordPress plugin that enables users to design popups for their sites. It is easy to use and activate.

Conveniently, it has a gallery of commercial templates that can be easily coordinated with your website. Furthermore, all the forms and popups one designs with ConvertPro are mobile-friendly, which gives exposure to all users irrespective of their devices.

You can set up asynchronous popups and forms, the appearance of which is dependent on user behaviour, such as exit intent, scroll-to-depth, inactivity, or time spent on the page.

It also has display rules with options to target selected pages or only those coming from a certain source or new/returning visitors.

Combined, this allows you to hit the exact niche within your targeting audience and send more personalized messages instead of a rather general message that might not be as engaging.

With ConvertPro, leads management can also be integrated with other third-party services such as Mailchimp, AWeber, and other email marketing solutions. It also becomes easier to run an A/B split, which can help you compare the various forms and popups you may need to display, increasing your conversion rates with each change made.

An important feature of ConvertPro is that it fits well with different website platforms, offering detailed analytics and sharing real-time insights into the effectiveness of the lead generation campaigns that have been launched.

Highlights

• Drag and drop editor
• Advanced trigger options
• Device-specific popups
• Mobile editor
• Ready to use templates
• Real-time analytics

Which is the Best Popup Plugin for WordPress?

On top of our list is OptinAble, and it deserves to be at the top for some notable features. OptinAble has a drag-and-drop builder to further enhance optimisation, allowing newbies to access the most appealing pop-ups without coding skills. This also shares compatibility with WordPress, so it should be easy to install!

What sets it apart is its targeting rules, which no other plugin comes close to. The plugin stands out from other plugins thanks to its targeting rules. The system has every targeting rule and triggers one can imagine it has. Among all the options of popups, the most strong is exit-intent popups. Plus, its rules can be combined, which really opens the field of possibilities to a great extent.

Something else that may be noted is that OptinAble recipient has widely been acknowledged for its customer care, guides, demonstrations, and detailed educational resources. But sometimes, it can get problematic, and in that case, the team always provides impressive support.