Marketing through e-mail is a significant tool in the growth of any organization and its marketing arm. Litmus supports this; surveying with customers and emailing was rated as the most relevant marketing channel for the next ten years.

From the concept of gaining leads and converting them to customers, email marketing can be said to start from. The most important link in this chain is creating interest 2. Thus, it could be seen that the more leads you get, the more likely they are to have a better conversion rate.

To capture a lead, you should have an email opt-in form that lets individuals visiting your website agree to share their emails with you so that you can send them things they might be interested in.

The tips below exemplify how you can improve the capture of leads within the signup forms of your emails.

1. Use Fewer Form Fields

Given all the talk about data protection and so much that seeks the user’s attention at first, too many field entry forms are a turn-off. Limit the number of fields in your form to not more than 4 to 3 if you are to capture extra details from the clients. Your task should have only one field to work with. This lets potential subscribers know they would not spend much time entering your form.

2. Make Your Exit Button Visible

Making the close button blend easily into the rest of its counterpart buttons irritates visitors. It is also important to ensure that your ‘EXIT’ button is well prominently indicated at the base of your pop-up forms to enable the user to continue browsing your website in case the pop-up is not appealing to him/ her.

Incorrect positioning of the exit button may lead to many individuals leaving your site without perusing any of the contents as they may perceive they did not find what they wanted. As a result, you miss a chance to make other sales pitches to them or offer them other products they will likely need soon. You can always bring the same or similar product to their attention through OptinAble complementary elements, including a slide-in and an exit pop-up offer.

3. Use Power Words

Power phrases are words or key phrases that appeal to each customer’s interest, lust, or greed. They compel them to want the information you are equipped with at that moment, which is essential. “Double,” “ready in a piecemeal fashion freebie,” “Multiply,” and “Trade-Secrets” are examples of powerful words. These are many words; you can include them in the opt-in copy to make your visitors populous.

An Optimizely survey highlighted that Teespring witnessed this traffic by 12. An increase of 7% in the forms to sales conversions when the copywriters incorporated the identified power words into the form’s copy. Instead of writing ‘join our weekly newsletter, ’ you may write ‘get current marketing trends or trade secrets in your mailbox.

4. Be Specific About Your Offering

At least they should be very careful about what intending subscribers should expect in their email box. When they can read ‘Get a Free Ebook on Marketing,’ why not bring out the book’s details to make them covet it? For example: “20 By’19 Money Making Ideas”.

5. Use Social Proof

Different products also introduce certain contingencies in the market, and validity and proof are usual for customers. Therefore, why should they consume your product and subscribe to your service? Social proof makes the most of this notion. It can be a testimonial, DLs, great feedback, recommendations, signs, or customers as they bear social proof.

Research conducted by Harvard Business School into the impact of an additional star on the Yelp rating revealed that an additional star could result in more than a 9% increase in the resales of any business since there is a very restricted writing area where the optin form would be placed. A statistic, for instance, on the number of persons who enrolled for your training can convince your visitor, or a number of the persons who have benefited from your training can do the same.

6. Provide a Sneak Peek

Organizations employ email so heavily that people receive unthinkable unwanted/ undesired emails. The foolproof way of convincing them that your message or whatever you are sending to their email box would meet up to your promise is to try making several adjustments to the message so that it is okay to your eyes and, therefore, ought to be okay to their eyes.

You can invite them to fill out the form again, or you can post an image of the next section of the newsletter, the ebook you will send them, or feedback from others who have used the material. This can give them confidence and make them register, which will make them sign up.

7. Get Creative With Your CTA

Yes, the call to action depends on whether or not visitors submit their details in the form you designed. Thus, if you intend to be more specific with your CTA, you will receive more leads than those less specific. This was evident when ContentVerve conducted a Split test for Betting Expert after changing the interface CTA.

8. Get Personal

Recipient engagement increases when someone opens the form and can identify the person behind the form’s details. This is why webinars and live videos will mostly get more signups than giving out free e-books because of the options whereby people provide their email addresses upon registering for such events.

If you wish to harness the best of the psychology behind this, you can use copy words such as ‘Come and follow me for 10 days of free lecture’ or ‘ Hi, this is Jeff; I will be sending you a gigantic marketing guide. ’

9. Use Designs that Blend or Stand Out

When it’s used in the right colors, almost similar to the website, and contains interesting material, it does not distract and makes a customer feel at home with the website. Through the use of rangewise beautiful colors, you may attract the attention of your visitors.

But, if you go overboard and paint your form with all the colors of the rainbow, then the people cancel or steer clear from your form, or you might find your website too cluttered, then you may have lost yourself a good lead.

10. Use Thank You Pages

Your thank you page can direct visitors to more related material that will likely attract him or her to subscribe to other content or services. In all probability, if the viewers came to your site to get the information you are offering for subscription, they would also be interested in the other related information you have put up on the thank you page.

Test

Even though they make perfect sense for most topics and guarantee that, in this case, your visitors will do this, these tips might help you decide whether to keep on using this trick or not, so you should perform an A/B test. One form can contain two power words; you can test the two forms separately and identify which one reaches more leads.