Even a cursory glance at customers’ inboxes today can show a lot of noise. You may successfully deliver a message to a lead, and they will not even bother opening it.
According to GetResponse’s 2019 Email Marketing Benchmark Report, the response rate of all industry emails was equal to 22%. 15%. How does your business run compare to this?
There are only a few other considerations when deciding whether the lead will open the mail: the subject line and the relevance you must bring to the specific lead, which is crucial.
Here are some tips that may help you to cut through the chatter:
1. Refine Your Subject Lines

Make it Personal
This is a pretty old tactic, but it can still be a natural charm if employed correctly. Neil Patel advises including the recipient’s first name in the subject line. This may have been done to give that personal touch, which could have been appealing and assisted in the formation of trust.
Keep it Short
The subject line of your message should not contain too many words. Ideally, it should not be more than five to twelve words. It would be useful to inform the readers why you are sending them the message and what they can hope to expect once they open it.
Furthermore, the mobile edition experiences an increase in use when viewing emails. All subject lines are complete in PC view, but mobile view only shows a preview or part of the sentence. And if your line is short, it is less likely that any of it will be missed.
It wouldn’t be wise to eliminate any strategy without conducting an A/B test to understand what works best for your business and type of campaign. This is important because relatively long subject lines may be right for certain tasks.
Take Execuse, Don’t Engage in Profanity
As a columnist and editor, this means that you have to choose your words very carefully. Some words will increase the chance of them opening the message, while some will throw your message to spam.
2. Pay Attention to Preheader Text

Preheader/Next to from is the message of text that appears after or beside the subject line—another first chance to get through your viewers’ eyes and attempt to make them open the mail.
Here are some guidelines for the successful preheader text. This is similar to what has been discussed in the subject line.
Depending on the email’s context and the preheader’s purpose, various approaches could exist to create this part of the message. Sometimes, it can vary depending on many factors, like the type of business you are in and the goals of the message you want to convey to your audience in the email marketing campaign.
Target Marketing Mag recommends:
- So, to bring the words back to the subject line,
- The style, voice and rules for the copy – remain the same as for any regular e-mail message.
- Be as descriptive as you can within the message body of the mail, and avoid using acronyms.
Litmus recommends:
- You are treating your preheader like a second subject line. Treat it similarly, applying the usefulness and specificity rules, etc.
- Putting a CTA or a secondary CTA in case your subject line contains one already.
- Keywords and phrases you can schedule for early activation that you know work should be placed right at the beginning of your text.
For the fourth time, it’s crucial to mention that the length of your text matters. If you aren’t sure whether your text is too long, try to fix it. Search Engine People recommend:
“The same can be said about the preheader. It should be a shortened tweet in the best sense of the word – use the first line to let the reader know the most important thing they will see in the email. They opt for if you want to dig deeper, check your consumer insights and see what email clients the people in your audience are using. You will have to adapt the length of the preheader depending on that. ”
As with all organic marketing strategies, it comes down to trying different things that may prove effective for a certain time. We again start by discussing the A/B test or comparing two options.
3. Segment Your List

Email marketing can be a very useful tool and can be valuable to categorise the addresses to which you send emails. Sometimes, your business dealings may be open to the public; at other times, you may have all categories of leads and customers on your list.
Managing subscribers means they are made to go through a process that makes them receive specific messages. This can help increase the probability of a user clicking on it, but that habit also reduces the chances of your mail going to the spam folder.
OptinAble supports some of the most used mailing providers so that one can input their segmenting preferences into the provided systems.
4. Monitor Your Frequency
According to Mailchimp whether you should view your email, it advises that one should look at the frequency of email sending. Are you sending them too frequently or infrequently (while it is true that sending out more in a campaign usually has a negative effect, there is always a catch to every rule)?
5. Avoid The Spam Filters
This is why every email, regardless of its purpose and content, results from a strategy designed to get as many messages in front of the intended audience as possible to ensure that as many of them as possible are open.
We have some tips at a slightly bigger scale which can assist you to avoid spam filters.
Some of the main points include:
- Engagement should be the primary preference of your emails.
- Make sure you don’t send out your emails to dead lists.
- Being wary of the specific words you employ is crucial.
- Make people prepare for the unexpected by telling them what to expect in anticipation of an eventuality.
6. A/B Test
Yes, we have mentioned this a lot in this article, but we must fix it and make it more natural. But that is because it is important. Such disasters have a wide-ranging impact on human society; thus, their study is crucial. The common rule reveals the especially prominent digital marketing rules, with emails no exception.
Not every strategy in your business may indeed apply to another business. And while it could effectively operate today and not tomorrow or during this campaign but not the next. Always inspect your variables and people, and be consistent in inspecting to improve whatever you are undertaking.
OptinAble and Open Rate

Enhancing the open rate is always considered a good idea, though it’s not always worth it if you have little to no list to send emails to.
Lead generation forms are a critical element in effective list-building processes. An appealing form with smooth edges could probably positively affect your branding and improve the chances for conversion.
OptinAble has an amazing form constructor to facilitate everyone, providing an easy way to create stunning forms with numerous effects. They incorporate A/B testing and analysis so that your forms may always be enhanced in terms of efficiency.
It also covers event-triggered emails and newsletters. They have incorporated with most well-known sites such as Mailchimp, Campaign Monitor and Constant Contact.