Direct Mail vs Digital Marketing: What Data Shows Works Best

Direct mail used to be difficult: Impossible to come across fine items, have no choice but to pack them on your own, deliver them to the local post office, and calculate the effectiveness of the tangible products. Dmarshall 2 Email appeared to eradicate the headache of contacting through direct mail.

This is not the case now as sending platforms have made it possible to send SMSs. In the past, direct mail may have been done through the post office, and now it’s just a mouse click away. Taking a look at receiving platforms, these take the complexities of storage, sourcing, packaging and tracking products out of your way. Even better, the physical items, which were previously hard to quantify, have their return on investment quantified.

I personally, and each of our buyers, is now enjoying or inhabited by myriad digital experiences. Digital clutter has silenced the noise thereby making it less applicable to say digital marketing techniques aren’t as efficient as they used to be. Direct mail marketing is a channel that can help you focus on your audience and stand out from digital clutter. It’s serving as a method for your brand to fight the clutter and make its way from the inbox to the desk.

Of course, sending emails is cheaper and even more effortless than direct mail, but the effectiveness parameter is significantly lower inσμrement. For instance, the intended message might never reach the recipient, considering that it may be considered spam or may be deleted without even being read. Direct mail also helps you reach decision-makers make your brand stand out and get it seen in a way that allows them to appreciate what you are doing enough to want to reply. The feeling one gets when receiving a parcel at the doorstep – there is no doubt that with DM you can get that emotional response from your audience.

If the previous points do not yet compel you, here are the direct mail vs. digital marketing statistics for your consideration.

Direct Mail vs Digital Marketing Statistics

Here are the differences between Direct Mail vs Digital Marketing Statistics:

Direct Mail

Direct Mail
  • This is very important and valuable because the response rate on direct mail is over 30 times that of email.
  • Campaigns incorporating direct mail are 27% more likely to achieve the highest scores of sales performance, and 40% more likely to achieve the highest scores of acquisition, compared with similar campaigns without direct mail.
  • People’s responses also came out strongly because 57% of the respondents stated that there is nothing more that can boost their morale than receiving mail. Sending mail helps in developing a positive and essential two-way communication between the brand and the consumer.
  • The effective results, when both digital and direct mail are used, according to the study, can be a 40% conversion rate.
  • The current research on the generation of ROI through DM and the use of digital and direct mail stated that 68% of marketers get improved website visits from the use of digital and direct mail.
  • Specifically with the mail, 81% of people read or scan the content of their mail on the respective day it was delivered.
  • Out of the total number of consumers, 79% opine the process of reading mail is easier than the process of going online.
  • It was also discovered that 94.00% of the respondents have a positive reaction to receiving personal letters & cards.
  • While digital media is complex in the way it presents messages, direct mail is easy to comprehend and can easily be retained in the memory. Recall has been seen to be significantly higher while the flow and cognitive effort to process the information was 21% lower.
  • A survey has revealed that 83% of consumers are satisfied with the reception of gifts.

Digital Marketing

Digital Marketing
  • Emails, which remain one of the primary modes of communication in the office environment, reach the average office employee 121 times a day.
  • Every single day they receive emails, and in an average time of five minutes, they will delete 48% of them.
  • It is imperative to grasp the fact that at the current time, people witness 5000 advertisements daily.
  • Robocalls and their significance in society are best seen through the following points.
  • Marketing doubt is that 2 million businesses claimed to advertise via Facebook in the year 2018.
  • According to Forbes, the majority of consumers, 78%, have unsubscribed from a brand’s email list because the brand was sending too many emails.
  • Unfortunately, hackers are capable of designing a spam email that will successfully avoid filtering today than yesterday.
  • These are some of the outcomes of the current digital information overload that affect productivity, and interaction at home, school and office.
  • More than one-third (37%) of Americans believe that they are overstressed by emails daily, 17% feel overstressed multiple times daily and 21% occasionally feel overstressed daily.
  • The frequency of checking emails reduced significantly, and it reduced to 27%, below the frequency of 2016.

This makes it very clear that direct mail is not a thing of the past or outmoded in any way. Scribd is one such touchpoint that should be integrated into its marketing and sales plans if the best outcomes are to be obtained.

All in all, being successful in marketing does not simply revolve around determining whether or not to adopt direct mail or the digital marketing approach. It is the concept of including online and offline programs to ensure they capture their corresponding buyers and customers in the most integrated manner.