Such an email collection campaign is a crucial aspect of web marketing that a company cannot afford to overlook. Indeed, one of the most popular forms of communication is using timely email newsletters to strengthen customer relations and augment the company’s revenues!

Here, they will first learn some points explaining why email collection is important and should be prioritized. We will also present a few options for collecting emails quickly and without effort.

Benefits of Collecting Emails

Email marketing is among some of the most successful forms of marketing currently known to marketers. Furthermore, research has established that the convection rate of return on investment in email marketing is about 4,200%.

How truly effective it is is the most important question: why does email marketing work so well? Here are just a few of the reasons why so many companies choose to collect emails and send email marketing messages to their subscribers:

• Recent studies have revealed that 99% of email users consider it necessary to check their email inbox daily.
• New research by Return Path has revealed that 58% of its email users sign in to their mailboxes before logging into social media or other news sites.
• According to the research, consumers are more comfortable when contacted through email, with 61% accepting brands’ contact.
• Word email increases the transaction rate compared to another method, which is 6 times.

Marketing managers have said that they have increased the amount of money earned through emails and the email marketing messages they send subscribers by 760%.

Yes, as we have seen, email marketing is one of the compulsory marketing techniques to start with and to improve constantly.

5 Reasons Why Email Marketing Works

And now, because of what I have just shown you about the success of email marketing, you know it can be very effective. But you know it is rather effective, so we will try to figure out why it is so effective. Let me outline five reasons why email marketing can be effective:

1. Email is Personal

Marketing through email to the list of subscribers adds value in cases where personality is incorporated into the messages. That approach gives those messages an entirely different vibe – you are not an organization sending your subscribers some messages.

2. Users Prefer Emails to Other Media for Businesses

Although several new messaging technologies are available, email business messages are most preferred.

Moreover, according to an eMarketer survey, the same % of buyers, 61%, prefer to be communicated with by brands through email rather than some other method.

3. Email is Targeted

Emails are also highly effective because a successful email list allows you to personalize messages and direct them to the selective categories of subscribers. You can easily filter out your users based on their email response, activity (like clicks or site visits), and other factors to sell them the perfect offers.

Segmenting your users is also called categorizing them in mailing lists to suit their preferences and ease of management.

4. The Lists Are Yours

An email list shares many similarities to having many followers on different social networks such as Facebook, Twitter, Instagram, etc., but there is quite a difference.

Lastly, your followers’ lists on most platforms, such as Facebook, Twitter, Instagram, and others, are not owned by you, like the case with an email list. Thus, the manner in which one can interact with the fan base of social media platforms is modified with alterations in the policies of the social media websites.

This means you own your email list and can control your message and who receives it. Basically, having a mailing list indicates that the owner has an assured opportunity of getting through to the inbox of a thousand users, at least until they delete the address or opt-out.

5. Emails Convert More Subscribers into Customers

At the end of each point made above, the matter boils down to your conversions. As we pointed out at the beginning of this article, the value of email marketing is $42 in revenue for $1 invested. People are naturally more receptive to emails as a form of marketing than anything else!

How to Collect Emails Easily

That being said, here is a guide on how to collect emails. Let’s discuss the best ways.

1. Add a Simple Subscription Form to Your Website

A subscription form requires users to fill in their email address to subscribe to your blog. The sidebar is another great location for your subscription form; however, you can place it at the bottom, top, or in the articles’ text on your web pages.

OptinAble is our top recommendation for capturing subscribers’ email addresses, especially for WordPress-built sites. It is very simple to operate, and you can sign up for a free trial, so everything is basically trouble-free, you could say. OptinAble can help you create email signup forms and put them anywhere, like this example in the header:

2. Add a Popup Email Opt-in

26. Open one of the websites’ web pages and look for the Popup Email Opt-in component name.

Another great way to use popups is to boost your email list’s growth fast. Nothing is more effective in capturing visitors’ attention than them.

OptinAble is useful for placing email opt-in forms and pop-ups on WordPress websites. Amazingly, it is one of the leading products for lead generation among packages in the market.

If you include it on your website and popups, OptinAble has many strong features to increase conversion. You can learn about Light Box, Sticky Bar, slide-in popups, Embed, and other elements here.

3. Use an Exit-Intent Popup

Another cool thing about OptinAble is its exit-intent popup. This one is linked to your visitors’ mouse behavior. |It is activated by your visitors’ mouse movements. For instance, the popup will be evoked if they begin sliding the mouse toward the back button at the browser end.

This is a great method for collecting emails because it captures the person’s attention right before they are about to escape. It may not give you a direct bounce or make you exit, but you get an email address as a result. Of course, you must offer the person who visited you something in return for their Email address, for example, a Coupon or some content offer.

4. Create Downloadable Assets

Could you have some pages on your site that attract more visitors than others? Consider what you can post on those pages to get people’s attention so they can submit their email addresses.

For example, if you have an article on ‘How to repair a leaking faucet’ and the page is highly ranked on Google and attracts a lot of traffic, you could offer a link to a simple ‘basic skills’ home-repair guide to those who have subscribed to an email on that page.

5. Run a Giveaway

Another excellent method of organizing promotion is a giveaway, which can help gather email addresses, gain new social media followers, and much more. Using the RafflePress giveaway tools, users can create and host giveaways and set up unique entry options.