7 Ways to Improve Exit Intent Popup Conversion Rate

Many people have perceived popups as disruptive, a nuisance, and a factor hindering productivity. That is true in some cases, but not all are healthy habits. But they work!

Does that mean you should not use them?

No. Not really.

There are a few people who believe that, in one way or another, popups are always annoying, irritating, and inconsequential, no matter how one sugarcoats it. It is impossible to change such individuals; therefore, there is no reason to waste your time trying to influence them. But do not worry; there are some techniques that you can follow to use popups and still achieve your dream.

In this post, I will illustrate how to use a different type of popup, ‘exit intent popups,’ which results in less negative feedback.

What is an Exit-Intent Popup?

Popups refer to avenues like boxes or messages that cover or appear over regular information, such as text or pictures, on a webpage.

For instance, you could visit a website with a popup like the one below.

exit intent popup

Do you get the idea that there is an “X” in the top right-hand corner? That is your first hint that it is a popup company focusing more on converting you into a shopper than generating leads, connections, or sales. If you do not want a free OptinAble plugin, press “X” to minimize the pop-up window and increase the page.

These popups are usually placed as soon as you enter a site — or, in some instances, are triggered a few moments later. Because of this, they tend to be used only when the visitor is a first-time visitor or somebody who has not visited the website in a long while.

An exit-intent popup has a similar purpose but a different action trigger, making it different from the shown wanderer. It resurfaces not when the notification is clicked immediately but when a user tries to turn off the browser or leave the page.

To find an example of using an exit-intent popup on WordPress, go to this exit-intent page.

Exit

Next to me is the popup that encourages me to order the product for a special discount I could not get on the blog. I can receive that one by providing my contact details.

Common Ways to Use Exit Intent Popups

Exit-Intent Popups can be used to promote multiple offers:

Exit-intent popups can help you re-target visitors or re-engage them, gaining or retaining more customers.

However, you have to keep two things in mind:

  1. There are various reasons why people gain and lose a website, and customers need to understand these.
  2. Some people hate popups.

About the fourth one, there is nothing that you can do. They exist. But, with the idea of popups, it will be easier to fine-tune the experience to persuade the prospects to take to your offer fundamentally.

Ways to Improve Exit Intent Popup Conversion Rate

1. Offer Free Shipping on All or Certain Purchases

Free attracts many people, especially when buying products online. Who wouldn’t love to have their products shipped to them for free? If your establishment sells transportable products, the same principle must be applied to providing free transportation in any cart abandonment case or when the customer is on the verge of exiting your website.

In the hope of compelling such a person to buy a particular product, you may offer him/her a discount for their purchase but not free shipping.

For instance, they have similar strategies, such as free shipping for purchases over a certain amount if your store mainly deals in cheaper products.

It is used to bypass the challenge of costly shipping and as an effective method of increasing the number of products bought in a given order.

2. Create Scarcity and Urgency Behind the Offer

You seem to have come across terms such as “bought on a whim.” For instance, imagine you are on a sidewalk, strolling in front of a shop, and seeing a T-shirt you have always preferred. It is the remaining only one on the stand of the host nation and represents that country’s odds to triumph in the competition. While you may not have planned to buy it while watching the shirt, being the last one, you may decide to purchase it.

These products are bought on a whim or without one considering much about them. So are scarcity buys. You can mimic that effect in an online store by adding a scarcity or urgency to your offer on your exit popup.

For example, you could try the 24-hour earliest opportunity limited-time discount offer: ‘Receive a 20% discount on your next order if you place it before the next 24 hours. ’ Otherwise, if the visitor doesn’t take the next step as soon as possible, they won’t be able to get the discount.

However, use it sparingly and avoid faking scarcity, as that will only irritate prospects; on the other hand, take advantage of real scarcity opportunities whenever you have the opportunity.

3. Use the Word “Wait” on Your Exit Popups

Wait Popup Example

Wait is like, stop in this. It is a commanding term that signals people to heed what is said. This means getting someone’s attention when using a computer is very easy.

If you tell someone to wait, you make them wait for what you are about to tell them, which they need to hear. Even if it is an exaggeration, it remains one of the most appealing psychological advertising techniques ever.

Ideally, I suggest using that single word from the headline as a text for the popup or, better still, a single word from the first two headlines. Other words or phrases could be used, such as stop, wait a moment, before you go, wait, or don’t miss this.

To reach an observer, trigger words should be underlined or contrasted with the rest of the text in other ways.

4. Use Humor When Appropriate

It is impossible to have a joke here or a joke there and still have it be bad. However, you should be careful with this. The ambient may either be in your favor if you make a joke and no one comprehends it, or the juggle may be against you. The final word is that a joke can boost or squeeze your conversions depending on how it is pulled off.

Nonetheless, if you can practically use the right kind of humor that is appropriate and appealing to the popup body, then do it. He stated that it helps to market the brand by presenting its personality.

5. Incite Your Visitors’ Curiosity

If there is something that common folks all over the world are blessed with, it must be curiosity. Curiousness can be a command tool to get attention from consumers. Once you have it, a creatively acceptable concept can interestingly advance your offer. This is something that has to be done right.

Suppose one is in a position to understand his or her audience. In that case, there are many chances to provoke curiosity, whether the visitor is introduced to a small fact, an entailing percentage, or a comical picture.

A promise can also provoke curiosity. In sales, this means that if you have a good sales capability, you can assist your valued customers in reaching a particular agenda. If you want to provoke their curiosity, then with a promise, you can do so.

6. Ask Your Visitors’ Opinions

The following is a small sample of how you can make your visitors feel involved when making a decision that might affect your business. You can do that with an exit-intent popup that triggers when a customer is ready to leave your website and provides information about the exact product they are interested in.

Thus, the exit popup you create will give people the opportunity to leave feedback. It could be a survey, poll, or email to check up on a person you are intimately involved with. Make sure your audience understands that you are keen to receive their feedback on any issue.

Many prefer to discuss things they consider right or useful and consider their point of view correct and authoritative. That is why they relish it whenever brands come asking for their opinion.

7. Offer a Discount or a Free Sample

There are two words consumers love more than any other when it comes to shopping free and discount offers their products, selling their customers’ low-end products at a considerably low price. Thus, free is better, however, discount $70 off coupon code additionally, will also do.

One type of popup performs well, and that’s the exit-intent popup; it keeps the visitor on the page because it encourages them not to leave. For instance, if the silo has been set up based on a product that a specific prospect has been contemplating buying, you require that individual to make a purchase.

Indeed, a discount and Free Sample are effective in achieving that. You say, “Okay, maybe that price point left a bitter taste in your mouth, so let me fix that. ” If you are selling software and an online course, you can offer a trial of the product or the first-course lesson for free.

It is also not about attempting to get into the good book of those you want to target. It’s about providing as much value to the customers as you can. The remainder is that if prospects feel that value is inherent, they desire to buy from you.