Depending on the nature of the landing pages, whether they aim at generating leads, selling products, or anything else, conversion rate matters. You would probably have paid some money and energy to get the leads to your landing page. You must immediately fix it if it is not doing this as frequently as it converts people to brand lovers.
WordStream also researched and observed that the average conversion rate for the landing pages is 2%. 35%. How is your statistical model different from this?
Even an actionable landing page usually serves just one objective: to make people click through your magical call-to-action button. And your whole page should be ultimately designed to accomplish this aim.
Despite psychological factors, sometimes we can find the best option with the help of psychology, common sense, and sheer trial-and-error in the form of A/B testing.
Let’s take a more in-depth look at some tips that may help to increase your conversions:
01. Headline
The headline is one of the first things the site visitors see; sometimes, it is the last thing they get to see if they are disappointed or confused by the headline. It can be cliched; it must grab attention and compel them to continue reading.
Instapage suggest 3 features to bear in mind when crafting headlines, no matter what the function of the landing page:
- Clarity: When selecting your headline, you should avoid being general and use corporate and to-the-point ones.
- Relevance: Possibly, it should be connected to the journey of the client; for example, if the visitor arrives from the advertisement about a summer sale, then the title of the page should contain the words ‘Sale.’
- Empathy: I also think it is appropriate to relate to the visitor’s problem and then discuss the advantages of gaining a subscription.
According to KlientBoost, it is best to make it “value-focused,” explaining to the reader what they will gain from your piece.
2. Layout
Your choice of location on your landing page should be cautiously chosen based on the results of your analysis. When the page is filled with too much information, one may switch off or lose interest in reading the content.
Whitespace is a good thing as it can be used to tone down some of the parts of your page. Go through this short video by Unbounce here.
A study by the Nielsen Norman Group showed that most of the readers went through the Web content in a skimming manner and not by way of straight reading through the content. Proper use of subheadings and bullets may allow your readers to understand when they have missed most of what you wrote on a page.
3. Clear Call-to-Action
Your call-to-action (CTA) is usually the purpose, the motivation behind your landing page as an entity. The link should be the most highlighted element, encouraging visitors to click on something. This must be bold, perhaps over all the other components of the website.
Unbounce offers some tips for optimizing your CTA, including:
- Contrast: Another reason you have to have your button in the minimum size is that you can always contrast the color of your button with the rest of the page’s color.
- Size: Navigation tools beginning with invisible or small buttons can easily be lost in the rest of the page.
- Copy: What you transform into the button is also important. Please do not rush this step or do it yourself; spend a few days doing it or hire someone else to do it for you.
4. Copy
It also helps you turn other customers who have never used your products into potential clients and repels some customers from using your company’s products.
Your landing page copy should fit the offer. It should blend in with the rest of the page to make the audience click that the call-to-action button should be seen.
Here are some tips for copying from CopyBlogger for all types of landing pages:
- Create engaging headlines.
- Speak clearly and choose words carefully that the audience will easily comprehend.
- Add benefits before features.
5. Social Proof
Social proof can be a powerful method for proving to your website guests that your product is effective and popular. Below, among the several available types, are some of the ones you can apply. Helloclicks offers some options, including:
- Customer testimonials.
- Expert opinions.
- 3rd party reviews.
- Verified case studies.
5. Images and Videos
Images
Images can attract focus and stimulate feelings in a way that is beyond what pen and ink on paper can do. Design wizards refer to them as common feelings associated with the landing pages. Was it acclaimed that images are processed 4-5 times, even 60,000, than the text? Thus, your image will be the first thing seen by the visitors.
There are several purposes that images can serve on your landing page. Here are some of them:
- This is because guests can relate to your offering by visiting your site.
- The first would be portraying an emotion that the visitors should be feeling.
- It is attracting attention.
Videos
Videos provide an enriched form of communication to your landing page beyond the text. They present another perspective on presenting information and knowledge; another thing about it is that it can also elicit strong emotions and attract attention most of the time. They can also help in describing intricate features since the bottom part of the model is just a mirror image of the top part of the model.
Wyzowl’s State of Video Marketing Survey 2020 showed that if marketers use video, they cannot overestimate its importance, as 92% consider it important in their marketing strategy.
Neil Patel emphasizes people should not rely too much on video to handle all the tasks for the marketing campaign. But use it with the contents on your landing pages to avoid sinking into the sea of similar websites.
6. Optimize for Mobile
In the present day, many numbers of people are using their mobile for internet access, most commonly. Consequently, landing pages meant for desktops or computers will not give the same impression when viewed on the small screens of mobile phones.
Neil Patel also thought that merely having a responsive page was not sufficient. It is crucial to alter components of the page, like Aesthetic changes that can be done, including oversimplification of the design and reduction of text size.
Here Moosend presents some tips on achieving optimal mobile layout: Utilizing the ‘arm’s length’ concept and achieving creative positioning with copy.
7. A/B Testing
There isn’t any question that the concepts have to be debated when it comes to developing your landing page, and it’s critical to locate what works for a certain company individually. The tips mentioned here are not generalized strategies, as they address particular situations.
One does not fit all, and one campaign suits another company, while one campaign strategy applicable today may not work tomorrow; I think you get the drift. One can conduct regular testing to prevent the competitor from getting on top and find the best strategy for landing pages to convert.
Landing Pages and OptinAble
The optimization of your landing pages is always a noble idea; however, all of this may be a pipe dream if the traffic getting to your page is substandard. Another source can be an email list that can bring traffic to your site. And the large number of subscriptions means you will have more opportunities to increase your flow of visitors.
This Could be as simple as a better designed email sign-up form to acquire more subscribers and grow the list. . When it comes to creating responsive-looking and slick opt-in forms aimed at generating leads, it is incredibly simple with the help of OptinAble.
LED display effects allow you to find suitable devices, device optimization, and split testing tools to assist with your decision-making. Mailing through popular mailing providers, Drip, AWeer, and Mailchimp are also integrated into the platform.