What is a Good Landing Page Conversion Rate in 2024?

Spending time with the clever construction of a landing page that can compete with other analogues is possible, not without any effort. Many factors are involved in this process, such as the assessment of user psychology and the ‘true’ wants of the user.

Such an amount of investment in resources and time should, for all-natural reasons, lead to some conversion, right?

No, you cannot, as a partial conversion rate analysis is required to get a complete picture of your landing page’s performance.

Marketing personnel usually find it difficult to understand conversion performances even though solutions to landing page performance are available. Therefore, the most likely question that crops up is, “What is okay regarding the conversion rate on the landing page, and is my business acceptable in the business world today?”

Did you know whether you have an average landing page or an awesome conversion rate?

Below, we have compiled everything you should know about average landing page conversion rates and what’s deemed reasonable. Further, the reader will come across a few practical tips on how to get your wheel off to a proper right turn.

What is a Landing Page Conversion Rate?

Landing page conversion rate may be viewed simply as the percentage of individuals who did what was asked of them on your landing page out of the total number of individuals who visited the page.

As much as CTA is a powerful tool, the industry, the relevancy of the CTA, the target audience, the product or service, or where the users are in the buyer’s journey significantly dictates the chances of visitors you lead to customer conversion.

But to be true, marketers have a thing for numbers and percentages, so here are a few averages and good conversion rates I copied and pasted from my search for you.

What is a Good Landing Page Conversion Rate?

From WordStream’s data, the average landing page conversion rates are as follows: a. Who is the target audience? 2% across all different industries. 35%.

According to another case study done at Unbounce, the company focused on analyzing lead generation pages with 74,551,421 visitors across 10 different industries, and the average landing conversion rate was 4. 02%.

In addition, according to the report, the worst-performing industry is higher education compared to other industries, with a 2. 6% conversion rate. The lowest conversion industry is instructional, with a 5% conversion rate compared to the southwestern regional average of 1%.

Average lead generation rates by industry

The average conversion of lead generation landing pages is about 12%. On average, getting to the opposite side of the ten-plus conversion rate from your landing pages should sufficiently place you higher.

According to Unbounce’s report, the top landing page has a conversion rate of up to 27 %, 18% higher than the overall conversion rate of 4%.

However, let’s NOT start comparing RIGHT away!

The average conversion rates are still brought by converting one foreign currency to another, which may differ depending on the industry in which it is used. That means that if we consider the general ratio of individuals visiting your webpage and those proceeding to buy your product, then you need to know that this is not the right way of determining how well or badly you are doing in terms of the rate of conversion.

For example, if one practices law, a conversion may be quite distinguishable from an e-commerce conversion. Hence, those who ponder the question, “What is a great landing page conversion rate?” should start pondering the question, “What is the median landing page conversion rate? By industry?” This makes commonsense.

Here’s a lead generation landing page conversion rate graph by Unbounce:

lead generation landing page conversion rate graph by Unbounce

To draw gross renders over the average conversion rates by industries, we kindly recommend you read our blog post titled As to the definition of the ordinary web conversion rate in this or that industry.

How to Measure Landing Page Conversion Rate

Your landing page conversion rate can be expressed as the amount of conversion gotten within a given period divided by the total number of people visiting your landing page. Then, multiply this figure by 100%.

Landing page conversion rate formula:

Number of conversions from a landing page within a time frame / Total number of landing page visitors X 100% = Landing page conversion rate

Your landing pages’ goal is the same as your other digital marketing efforts: to help. They are mainly geared toward converting as many visitors as possible into leads and customers. Landing pages added to your campaign must be optimized to ensure they convert well and optimize the user experience.

But before we do that, it might help to discover some of the reasons why your landing page is experiencing this issue.

Why Your Landing Pages Might Not Be Converting Enough

Even for people who do not want to sound like prophets, it is quite straightforward to notice that some of your landing pages garner higher conversion rates than others. But why could it be? Here are some of the most common mistakes that lead to low conversion rates:

Poor Headlines

Headlines are a critical component of the whole landing page concept. They determine the style and way of conveying users’ first reaction.

That is where you are focused most of the time, but with people, all you want is for them to convert, yet you never force them to stay on the page long enough to make that conversion. When writing your landing page headlines, make sure to:

  • Pay attention to clarity. Headlines, therefore, do not have to be subtle about their message, not even when using the figurative language inherent in metaphors.
  • Analyze your headlines.
  • To establish the effectiveness of the changed headline, conduct an A/B test to determine which is most efficient.

Multiple CTAs and Distractions

It is a wrong technique to provide your website visitor with many options to choose from; this will confuse the visitor.

Of course, you might be tempted to propose multiple offers as you try to close your conversions, but that will not work.

There is even a name for it: Analysis paralysis – which means that option overload is bad for you, and it creates a state of shock or confusion that is not healthy for your landing page goal conversion in any way.

That is why only one call to action should be on your landing page. However, to create a longer page dedicated to a single landing page, it is possible to provide several buttons for several calls to action as long as they target a single result.

Weak Landing Page Design

Remember to adhere to the first principle that guides the design of many systems to enhance your user experience. Thus, sometimes you can blame the poor results for the conversion rate on not a bad copy but a poor design.

Run a few iterations between the different designs and then try to fine-tune it in and around the elements likely to deliver the highest conversion rates – this will get you to the final look and feel of your ideal landing page.

Start Optimizing Landing Pages for Conversions

Here’s how to start optimizing landing pages for conversions:

1. Reduce Distractions

In other words, your landing page must be designed to achieve one objective and only one. Avoid other things that may cause the eyes of the user to shift their focus from the screen where you intend to capture their attention.

  • Override your current landing page with the bare essentials and eliminate the noise in the process.
  • Make your offer clear.
  • Avoid multiple CTAs.

2. Use an Exit Popup

exit intent popup

The final form of popup advertising appears on a landing page when a visitor tries to leave the page. In simple terms, the rationale behind its use is to offer another opportunity to persuade the visitor.

Ensure your advertisement has an effective CTA with equally catchy copy and a well-selected image to attract the users’ attention. Use exit-intent alerts and offer a special deal to abandoning visitors to retain them.

3. Leverage FOMO

While selecting the words for the advertisement, marketers will prefer words like “Limited time, and “Limited Offer. ” The message of scarcity will help control the purchasing behaviour of users. Such marketing slogans urge your landing page visitors to make that special final move ‘now. ’

That is the best time to use lead magnets such as the exclusive, limited-time offer or the webinar you will not repeat this year or month.

4. Add Testimonials

Perhaps we could confidently label it social proof if one force was supreme in digital conversions.

They wish they could know how others have benefited from your product or received a particular service. If you can coax your customers into providing a video testimonial or a generic testimonial quote, you will increase your competitiveness.