15 Best List Building Plugins for WordPress

Do you want to succeed with your business or blog? If so, start relying on email marketing.

Top online store owners and publishers understand that an engaged email list is vital to business growth. However, creating more time or using suitable instruments to increase email lists is not always possible.

Thankfully, list-building plugins ensure you do not struggle to convert visitors to subscribers when they visit your WordPress site.

This post explains the most suitable list-building plugins for WordPress.

Why Use List Building Plugins for WordPress

One of the most effective strategies for reaching out to your customers and thus establishing a healthy business relationship with them is through e-mail marketing. It lets you directly reach your subscriber’s mailbox with content and special offers.

However, the question often asked is whether you need one before you can start building your mailing list.

So, you might be wondering, “What if I already have my website and, perhaps, some posts on it; how do I add a mailing list in WordPress?”

At this point, list-building plugins become necessary. An optin list or subscriber list-building plugin helps users create option or subscribe forms on their website.

These forms have one purpose: collecting your site visitor’s email address. Therefore, it is essential to identify essential places on your website where opt-in forms can be placed.

Unlike other lead generation tools, you do not have to worry about coding or designing to create aesthetically appealing list-building forms.

Most include several form types, such as lightbox forms, sticky bar forms, slide-in box forms embeds forms, and more.

With the right kind of WordPress subscribe plugin, you can:

  • Build beautiful and practical lead capture forms within minutes using our drag-and-drop editors.
  • Select one of the templates created by a professional to develop a perfect appearance for your document.
  • Therefore, you could add other forms that would be placed in different sections of your website.
  • Get variations of optin forms and analyze which of them have effective messages.

You can see how specific list-building plugins simplify expanding the list of those receiving your emails. That said, words cannot begin to express what is available or out there for using WordPress list builders. That leaves one wondering how one can select the best investment club.

In this article, we’ve covered what’s currently on the market and some of the best list-building plugins for increasing subscribers.

Best List Building Plugins for WordPress

Here, we present you with a list of the finest list-building plugins you can access for now. We were particularly interested in tools that are easy to use, have as many templates as possible, and have drag-and-drop builders to some of them.

1. OptinAble

All in all, OptinAble is the most suitable list-building plugin for WordPress. With it, you can quickly and easily create beautiful, full-fledged lead capture campaigns in minutes.

Included are 50+ sleek list-building templates, all of which can be edited utilizing the drag-and-drop builder.

You can also experiment with five varieties of lead-generation campaigns, including popup lightboxes, embedded and sticky bars, slide-ins, and others.

For instance, it requires downloading and dragging the WordPress plugin. As with batter technology, it is just as easy to set up.

Apart from eye-catching templates, OptinAble allows you to set the location and time for your popups to go live.

You can display your forms based on the following:

  • Whether a person is a first-time or a regular customer
  • How long the reader spends reading the article
  • If one attempts to navigate away from the site
  • Which page or post a particular user is browsing

2. SeedProd


SeedProd is the best drag-and-drop landing page plugin for WordPress. It allows you to design professional landing pages for your site without much stress.

This means many users will move towards subscribing when there is a landing page with a simple email optin since there is very little to get distracted by.

One good thing about SeedProd is that it is straightforward to use. You can start by choosing from the various sleek landing page templates.

It also includes pre-designed landing page blocks that can be used when adapting the page to enhance conversion rates. The blocks to choose from include optin forms, countdown timers, testimonials, progress bars, star ratings, etc.

SeedProd works with all the primary email marketing services, or you can manually track subscribers without or with the help of the third-party email Service provider.

3. WPForms


WPForms is currently the most popular form builder plugin for the WordPress content management system.

Subscriptions and registrations are also possible with the help of Web forms. It also has those, especially for newsletter sign-ups.

Personalizing your layout is easy as the editor uses the visual system of dragging objects to desired places.

Moreover, all WPForm templates are 100 % responsive, meaning your forms will look great on any device.

WPForms is integrated and can be synced with your email service provider. This allows you to relay automated emails to your subscribers.

4. MailChimp


MailChimp is an email marketing provider that provides a complete solution for e-mail marketing professionals.

It has some default themes included, but if one wants to alter the look of the optin forms, they have to do it with the help of CSS. It allows you to display your optin form in the posts, pages, and sidebars of your MailChimp site.

Your forms are linked with a MailChimp account, and you get seamless integration with any account you sign up for. This way, you can create leads and direct e-mail marketing campaigns that will be sent out automatically.

The downside is that Mailchimp has lacked a support department, at least in recent years. I moved to receive other changes, such as their pricing policy: they would charge you for the unsubscribed users. Because people unsubscribe or switch to that screen, you have to delete your list yourself and eliminate the people who aren’t going to cost you money.

5. Constant Contact

Constant Contact

The list of email marketing tools can not be completed without a service like Constant Contact. They also have a free list-building plugin that lets you capture the attention of WordPress site visitors by displaying popup forms.

Sharing Your List—Whenever a person subscribes to your list, his profile details will be automatically added to the Constant Contact mailing list.

Another easy-to-use platform using Constant Contact’s WP mailing list plugin doesn’t offer a more complex display of settings for your newsletters.

6. Thrive Leads

Thrive Leads

ThriveLeads provides an opportunity to create a mailing list option in WordPress without much effort. It offers optin forms, targeting rules, and testing options. 

Like some of the other plugins in this list, Thrive Leads provides a selection of pre-built list-building templates. As for the optin form, you can style it with the drag-and-drop editor. 

Nevertheless, beginning your adventure with ThriveLeads can be somewhat problematic. While some of the other list-building plugins on this list are easy to use, ThriveLeads’s form builder is slightly tricky. 

7. ConvertPro


It is a list-building plugin that enables you to generate and display pop-up and opt-in forms. In addition, ConvertPro allows the creation of plugins that are 100% mobile responsive. It has a drag-and-drop editor and many templates ready for use. 

ConvertPro has various list-building forms, including exit pop-ups, 2-step, and on-click pop-ups.

8. WP Subscribe

WP Subscribe

WP Subscribe is an essential tool for building lists in the WordPress environment. It enables you to create and integrate fully customizable sign-up forms into your site. The subscription box is not fixed as a component; you can edit the text of the button of your choice anytime. CSS is used for more unique configurations that are unsupported by the WAI-ARIA roles and properties.

WP Subscribe integrates with only AWeber, MailChimp, and FeedBurner, all plugin options. This means your email marketing may not be supported, or any other option may not be available for growing your business online.

9. WP Notification Bar Pro

WP Notification Bars

With WP Notification Bar Pro, you can easily create a lead capture form that adds to the top of your WordPress site. Attractiveness of Notification bars and Alerts: Notice those bars and notification-like div across your site. They are fixed to a position so they can always be visible when the reader scrolls through the particular page you are writing on.

WP Notification Bar Pro is responsive and takes little time to install and position. It also comes with quite a few manufacturer designs. You can easily change the color and font size of your CTA buttons.

If you are interested only in notification bars, WP Notification Bar Pro can serve you well; however, you will not receive any other lead-generation campaign types with this tool.

10. Bloom


WordPress has many list-building plugins, and Bloom is one of the most frequently used ones. As to Bloom, more than a hundred templates are available for use within this tool. Of display options, you will be able to select out of popup, inline, and content locket, among others.

One important thing to remember is that Bloom is not just a list-building plugin. It is an Annual access to Elegant Themes membership, which allows you to access all of them for just $89.

11. ConvertBox


For instance, ConvertBox enables you to create optin forms to collect email addresses. They provide the users the flexibility to design their forms through drag-and-drop elements.

The list-building tool for ConvertBox targets rules and analytics reports with additional slit testing options present. Its’ template library consists of the callout, notification bar, modal and popup, and full-page mat.

The flipside of ConvertBox is that it offers no extensive variety of forms to use in its assortment.

12. OptinMonster


As a list-building solution, it is mainly a popup marketing tool that aims to help you create various popup offers, including lightbox popups, welcome mats, notification bars, etc.

OptinMonster is not a list-building plugin; it is now an independent SaaS solution (but at first, it was a plugin). Nevertheless, the developers provide a WordPress integration plugin that enables clients to place the opt-in forms on their WordPress websites effortlessly.

13. Popup addon for Ninja Forms

Popup addon for Ninja Forms

Are you setting up your site and have decided to use Ninja Forms? Ninja Popups is an add-on that allows forms to pop up. The popups also allow you to be fully customizable and easily edited.

Furthermore, regarding page type, form types are restricted to popups only. Hence, if you wish to encourage sign-ups or incorporate other form types into your add-ons, you may have to search for another tool.

14. Leadpages


Leadpages is not just a list-building tool; it has numerous other features that one can benefit from. It should be noted that it is more than a landing page builder, website builder, or even popup maker.

That is why, if you are using a WordPress site for list building, you would be interested in the features that allow you to create popups and notification bars.

On Leadpages, you can style your opt-ins through the superb and easy-to-use visual drag-and-drop editor. After this, such columns or reports can be directly pushed to the WP site using an integration plugin, which includes several targeting options and trigger rules.

15. Email Subscribers & Newsletters

Email Subscribers & Newsletters

The business entails utilizing IceGram’s essential WordPress list-building plugin, ‘ Email Subscribers and Newsletters. ‘ This Plugin enables you to remove a basic subscription box from any part of your website. The free service also allows the user to enter unlimited forms or contacts.

Another fantastic ability of the list-building plugin is that it will alert your list that a new blog post has been published. This means that you may not have that many choices when it comes to design considerations.

That’s it. You now know the list of the leading plugins for WordPress list building.

If we want to choose a single list-building plugin from the ones listed above, our most recommended choice is OneSignal.

We recommend OptinAble for its simplicity and bloated tools. These tools are splendid and captivating and will assist you in adding to your WordPress lists. You will be given several more professional, stunning templates to select.

And perhaps one of the most favorable features of OptinAble is that you can set restrictions on the campaign and its targets. This means you can control when, where, and to whom your optin campaigns will appear in the overall campaign.